- 62 countries represented on exhibition floor such as KSA, Germany, Italy, Greece, Cyprus, Thailand, Indonesia, Egypt, South Korea, The Philippines, Malaysia, Maldives and Israel
- 67 conference sessions featuring 145 local, regional and international speakers
- New hybrid format first time in ATM history; in-person at the DWTC from 16-19 May and virtually from 24-26 May
- Health & safety measures top priority for organiser Reed Exhibitions
Arabian Travel Market (ATM) 2021 has reconfirmed that Dubai will host the largest in-person travel & tourism event in the world, since the onset of the pandemic last year.
Now in its 28th year, ATM 2021 will go-ahead at the Dubai World Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May, as final preparations are being put in place.
“The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, the current state of the industry and more importantly, what the future holds,” said Claude Blanc, Portfolio Director, WTM& IBTM Portfolios.
ATM 2021 features 67 conference sessions with over 145 local, regional and international speakers overall. Onsite, there is a Global Stage which will include a hotel industry summit, dedicated buyer forums for Saudi Arabia and China, an International Tourism & Investment Conference (ITIC), as well as an aviation panel and a special session on Gulf-Israeli ties.
Other features this year will include Travel Forward at ATM, which has world-class technology experts, providing industry-leading insights about the latest technologies and trends that will undoubtedly shape the future of travel and tourism.
A total of 62 countries are being represented on the exhibition floor this year such as the UAE, Saudi Arabia, Israel, Germany, Cyprus, Egypt, Indonesia, Malaysia, South Korea, the Maldives, the Philippines, Thailand, Mexico and the US.
“This underscores the importance of ATM, connecting destinations with their source markets,” said Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market.
ATM 2021 will be held at the Dubai World Trade Centre, spread across nine halls. Consistent with the existing density restrictions and social distancing guidelines and regulations, there will be 11,000 people in the halls at any given time.
The event will once again play an integral role in Arabian Travel Week, a 10-day long festival of travel and tourism events taking place in Dubai and online. In addition to the in-person Arabian Travel Market event, the travel events that are part of Arabian Travel Week are: travel technology exhibition Travel Forward, ARIVAL Dubai for the tours and attractions sector, GBTA’s half day virtual business travel conference, ITIC’s Middle East Tourism Investment Summit, speed networking events for digital influencers and regionally focused buyer groups including China, and of course ATM Virtual, the online edition of the ATM exhibition.
This year, for the first time in ATM history, a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before. ATM Virtual, which made its debut last year, proved to be a resounding success attracting 12,000 online attendees from 140 countries.
“It is imperative that we include a virtual element, many industry professionals from around the world, may not be able to attend in-person every year, particularly this year with travel restrictions changing rapidly around the globe,” said Curtis.
“Due to Dubai’s commitment to maintaining the highest standards of health and safety and its effective citywide management of the pandemic, it was awarded a ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC),” added Curtis.
Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. Over 10.6 million doses have already been administered in the UAE, which is also a major achievement.
ATM 2021’s strategic partners include Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) as Destination Partner, Emaar Hospitality Group as Official Hotel Partner, Emirates as Official Airline Partner and The Vision as Official Destination Management Partner.
Commenting on the ATM 2021 hybrid event, the show’s strategic partners said:
Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) commented: “As Dubai plays host to the Arabian Travel Market during this challenging period, it is testament to the city’s tireless efforts in leading the restart of global tourism, inspired and guided by our visionary leadership with the goal of positioning Dubai as one of the world’s safest destinations. It is noteworthy that through a proven framework for welcoming back visitors safely and ensuring they enjoy a well-rounded destination experience, as well as our ability to transform challenges into opportunities, Dubai has demonstrated a successful model for recovery of the international travel and tourism sector. With industry professionals from around the world set to converge in the city this month, we look forward to sharing Dubai’s positive outlook during ATM 2021, while emphasising how crucial it is to always keep the health and safety of travellers at the top of the agenda to ensure tourism growth.”
Adnan Kazim, Chief Commercial Officer, Emirates Airline, said: “An event like ATM is vital in supporting our industry to find its bearings, share new developments, work together to help rebuild trust in travel, and simply do business. This important event will play a vital role in showcasing our home and hub, Dubai, as it continues to safely host mega-events. Dubai has also become a model for other governments and cities in its response to safeguarding public health through comprehensive health and safety protocols, whilst thoughtfully providing a roadmap for the opening of businesses and protecting its economy for the long-term. We are proud to play a role in providing vital air links to support Dubai’s tourism industry, and enhancing the city’s appeal to even more potential visitors around the globe.”
Mark Kirby, Head of Emaar Hospitality Group, added: “ATM has always been an indispensable part of the travel & tourism family, this year even more with the challenges we’ve faced as an industry. I am certain I speak on behalf of my hospitality friends and colleagues, that we’ve managed to come out stronger after a difficult phase last year. We like to believe 2021, is our year as we look forward to stepping outside of our home, Dubai to newer opening locations such as Address Fujairah, Vida Bahrain, Address Istanbul and Rove Marjan Island in Q4 and others in 2022. We are the Official Hotel and Hospitality Partner for Expo 2020. This is definitely a great opportunity to showcase Emaar Hospitality Group’s world class service, amenities and much more. Rove Expo 2020 will be the only on-site hotel when the event commences in October this year.”
Dr. Ali bin Zaid Abu Monassar, Chairman, The Vision Destination Management, added: “If a little more than a year ago we would have been given the chance of a short glimpse into our imminent future, our reaction would have been of unbelievable astonishment. And somehow now, it is still the same. We all have been largely affected by the current situation, particularly our segment. But, once again, we had tangible reassurance on our way to deal with future trends, opportunities and challenges. Since its establishment, The Vision Destination Management embarked on a model which is a mix of flexibility, creativity and focused solutions adapting to ever-changing situations. We are resilient and optimistically preparing future steps based on our skills, contacts and experience. Welcoming once again our international and local colleagues from the industry is a strong message and we look forward to work with all parties involved for another successful Arabian Travel Market.”
If you are planning to attend ATM in-person, please feel free to post using the hashtags #ImGoingtoATM and #IdeasArriveHere
About Arabian Travel Market (ATM):
Arabian Travel Market (ATM), now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas, providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. Arabian Travel Market is part of Arabian Travel Week. http://www.wtm.com/atm/en-gb.html #IdeasArriveHere
Next in-person event: Sunday 16 to Wednesday 19 May 2021, Dubai World Trade Centre, Dubai
Next virtual event: Monday 24 to Wednesday 26 May 2021
About Arabian Travel Week:
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021. It includes ATM Virtual, Arival Dubai, The ATM Influencers day, the Digital Influencer Speed Networking and Travel Forward – a new travel tech and hospitality innovation event launching this year. It also features the ATM Buyer Forums, ATM Speed Networking Events, the International Travel & Investment Conference (ITIC) Summit, Global Business Travel Association (GBTA) forum, as well as the Saudi and China Summits. Providing a renewed focus for the Middle East’s travel and tourism sector, Arabian Travel Week will take place in Dubai from Sunday 16th to Thursday 26th May 2021.
About Reed Exhibitions Global:
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants. Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information-based analytics for professional and business customers.
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
About World Travel Market
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.
Next event: Monday 1 November to 3 November 2021 at ExCel London
WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.
WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry.
Next event: Tuesday 3 to Thursday 5 August 2021 – Expo Center Norte, São Paulo http://latinamerica.wtm.com/
WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.
Next event: Wednesday 7 to Friday 9 April 2021 – Cape Town International Convention Centre, Cape Town