DUBAL Holding – the investment arm of Dubai Government in the commodities, mining, power, energy, and industrial sectors – along with its brand partner KNOW Creative, have been recognised by the Transform Awards MEA 2022, strengthening the company’s resolve and commitment towards sustainability. DUBAL Holding bagged three awards – including two golds in ‘Best Brand Development Project to Reflect a Change of Mission, Values or Positioning’ category, and ‘Best Visual Identity from the Industrial and Basic Materials Sector’ category, and a bronze in ‘Best Use of Typography’ category.
‘Best Brand Development Project to Reflect a Change of Mission, Values or Positioning’ category acknowledges repositioning of an organisation to reflect a new approach to its business, while the ‘Best Visual Identity’ category recognizes the identity developed and used by a brand. And the Bronze – ‘Best Use of Typography’ category, reflects the role that typography played in the brand’s journey.
The Transform Awards MEA is the only award program awarding the best brand work in the Middle East and Africa and provides an important platform to benchmark and showcase the fantastic work being done in the region. From big global agencies to small local work, the awards recognise excellence and reward innovation in branding.