- The experiential agency forays into new regional and international markets
Dubai, United Arab Emirates: DXB Live, the experiential agency of Dubai World Trade Centre (DWTC), achieved an impressive 50% growth in 2022. The agency provided its services to 432 events and penetrated new regional and international markets including Saudi Arabia, Bahrain, and Germany in 2022 making it one of the most sought-after integrated event agencies in the region.
DXB Live successfully positioned itself as pioneering leader in experiential events and exhibitions and was the main contractor for over 50 renowned exhibitions in 2022 including mega events such as GITEX Global, Gulfood, Light Middle East, and Beauty world. It also onboarded new clients including Saudi NEOM, Boeing International Corporation, and over 80 international government entities.
“2022 was a significant year for DXB Live as we achieved unprecedent results in terms of growth of clients, projects, and marking our foray to new markets. We’ve leveraged our four decades of experience and expertise to build new partnerships, onboard new clients, and reinforce collaboration with all relevant organizations, while actively contributing to Dubai’s overall efforts in driving economic growth,” said Khalid Al Hammadi, Senior Vice President of DXB Live.
“We have vast and unparalleled global experience in producing events, exhibitions, conferences, brand experiences, design, creative technology; and we are consistently expanding our business across new services and markets,” added Al Hammadi.
200 outdoor events
DXB Live supported a total of 200 external and private events across the UAE including World Rowing Championship, World Padel Championship, and Hatta Nights.
Additionally, DXB Live managed 60 wedding ceremonies, five graduation ceremonies, and 26 concerts, including a series of 12 musical concerts during Expo 2020 Dubai.
230,000 square feet of exhibition stands
The number of innovative exhibitions stands designed and constructed in 2022 were 221, totaling a combined built-up area of over 230,000 square feet of exhibit space.
International presence
During 2022, DXB Live’s operations has expanded its regional and international presence. It delivered a multitude of turnkey solutions during International Astronautical Congress on behalf of NASA, the Indian Space Agency, the UAE Space Agency, and D-Orbit Space. Additionally, it designed and built the DP World stand at the Automechanika exhibition held in Frankfurt, Germany.
A great success for the World of Coffee exhibition
DXB Live, in partnership with World of Coffee Association, organized and delivered the World of Coffee exhibition. The event achieved unprecedented success with 1000 exhibitors and brands from 44 countries, generating significant interest from coffee manufacturers and businesses across the globe.
Reinforcing Emiratization in the events industry
“We have a diverse team led by Emirati talents with unmatched capabilities to carry out all kinds of events from conceptualization to implementation. We aim to reinforce Emiratization in the events industry by employing and retaining more Emiratis across all work functions,” concluded Al Hammadi.
Best Community Event Award
DXB Live held five community events in 2022, including the ‘Union Fort 8’ event, which was held at the Dubai Expo and registered a record 35,000 attendance. Moreover, DXB Live won the ‘Best Community Event Award’ at the Middle East Events Awards 2022.
About DXB Live:
DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre, with creative, technical and operational capacities it has to establish all types of events in the highest level, this includes exhibitions, conferences, festivals, recreational events, national events, major business events, and high-end and private weddings.
DXB LIVE is moving rapidly towards strengthening its position among the world’s largest event companies, and is linked to strong alliances with a number of international event organizations. The Agency offers its services for more than 100 major events and partners annually. Its combined services deliver more than 500 thousand square feet of exhibition stands, live events, conferences, and other complex solutions. It also organizes events and trade exhibitions as well as providing strategic consultancy to associations and international organizations.
About Dubai World Trade Centre (DWTC):
A global business facilitator since 1979, Dubai World Trade Centre (DWTC) is home to region’s leading purpose-built convention and exhibition centre. DWTC provides a platform for connecting people, products, innovation and ideas from around the world through a dynamic calendar of international trade exhibitions and its own roster of sector leading mega events. As a designated free zone, complemented by award-winning commercial real estate, DWTC plays an integral role in Dubai and the region’s growth story with an estimated total economic output of AED 200 Billion, attracting over 30 Million business visitors to Dubai over the past four decades.
