E-Commerce specialist HOD launches joint venture E-commerce platform with UAE’s specialist retailer Tamil Mart

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Organic, fresh and healthy products sourced from authentic, organic farms across Tamil Nadu will be available through a new e-commerce platform, www.thetamilmart.com across the UAE, which will help UAE based consumers buy products from the new e-commerce store app

News Highlights:

  1. Tamil Mart is the first dedicated specialist physical and digital store for Tamil and South Indian products in the Gulf Region;
  1. Tamil population currently is estimated to be around 90 million across the world, including 76 million living in India, five million in Sri Lanka with the rest spread across the world.
  1. More than five million Tamil population live outside India and Sri Lanka. According to some statistics, the number of Tamil consumers have exceeded 450,000 in the UAE – making it one of the leading consumer groups in the country.
  1. HOD has so far launched 9 e-commerce platforms and are working on three more, while it has signed up relationship with 60 e-commerce partners that forms part of an ever-expanding e-commerce eco-system;

House of Digital (HOD), a Dubai-based digital transformation specialist and e-commerce enabler, today announced that it has partnered in a new e-commerce joint venture with UAE’s leading specialist retailer Tamil Mart, www.thetamilmart.com that will be available to the public from today.

HOD, which has invested Dh700,000 into the joint venture, will benefit from a revenue-sharing agreement with Tamil Mart and manage the e-commerce application through its enterprise e-commerce solution.

Tamil Mart is the largest supermarket chain for South Indian products in the UAE, pioneering the region’s organic local produce supply chain and highlighting the native indigenous products of South India. Tamil Mart’s vision is to change the perception about organic food whilst the supporting livelihood and welfare of farmers by creating a suitable market for their produce.

The global Tamil population currently is estimated to be around 90 million, including 76 million living in India, five million in Sri Lanka with the rest spread across the world. More than five million Tamilians live outside India and Sri Lanka. According to some statistics, the number of Tamil consumers have exceeded 450,000 in the UAE – making it one of the leading consumer groups in the country.

“The new e-commerce platform www.thetamilmart.com will help deliver organic and healthy products sourced from sustainable and organic farms in Tamil Nadu, promoting healthy living while supporting sustainable farming. We are glad to form this partnership with Tamil Mart that will help organic and healthy food as well as authentic Tamil products available to the UAE consumers who would be able to get the products at their doorsteps through the e-commerce app,” Praveen Kumar, Founder and Chief Executive Officer of HOD, says.

“Our partnership will help not only Tamil or South Indian consumers, but also those who are not used to these ethnic and authentic products, get a taste of these organic and healthy foods and other consumer products. The new e-commerce platform will also internationalise Tamil products to a wider global consumer base.”

For a number of years, Tamil Mart has been actively serving consumers across the UAE. However, the new joint venture with HOD will help a wider consumer base accessing Tamil Nadu-made products that will be delivered to their doorsteps by the new e-commerce platform – www.thetamilmart.com.

Gangadharan, CEO of Tamil Mart Global, said, “With seven large-format supermarkets, Tamil Mart is the only organised retail chain in the Gulf region that promotes authentic products sourced from the Tamil Nadu state of India, that serves a sizeable community belonging to the South Indian state. Most of the products displayed and sold at Tamil Mart are genuine, organic, natural and chemical-free products that are crucial for a healthy lifestyle. These are sourced from sustainable agricultural practices.

“With more than 4,000 types of products in 15 categories and 100 brands, a shopper will find everything to meet daily, weekly and monthly needs of a modern family, including basic foodstuffs, farm-fresh vegetables, rice, pulses, dal, spices, beverages, snacks, sweets, kitchenware, household items, garments, clothes, accessories, toys that are delivered across the seven emirates” added Mr. Gangadharan.

The new e-commerce platform is the ninth e-commerce application by HOD – a specialist in digital transformation of businesses, based in Dubai Silicon Oasis. It has been successfully launching e-commerce start-ups for clients for the last few years.

Karthikeyan, Co-Founder and Chief Technology Officer of HOD, says, “We offer our clients more dynamic and futuristic solutions through our enterprise e-commerce solutions. By now, we have delivered nine e-commerce platforms that will help these businesses grow exponentially in the digital space in the next few years, as consumers are becoming more tech-savvy and wants everything delivered to their doorsteps through apps.”

HOD – the Digital Partner for Growth – is the game-changer for the region’s businesses. It transforms brick-and-mortar businesses and converts them into digital competent businesses through Digital Transformation and Marketing Transformation across the digital landscape.

HOD has signed up partnership agreements with 60 major technology and logistics suppliers who work with HOD to provide end-to-end digital transformation solutions to businesses to ensure seamless user and consumer experience.

About HOD

House of Digital (HOD) – the Digital Partner for Growth – is a digital transformation and e-commerce specialist that helps businesses shift gear from brick-and-mortar to online and powers them to grow in the digital space, offering them end-to-end solution.

As the world embraces the Fourth Industrial Revolution, businesses are under pressure to go online, or lose out. Established in November 2020, HOD, through its partnership with more than 60 technology and logistics partners, help businesses go online and grow through e-commerce platform.