Founded in 2016, EasyBroadcast is generating continuous growth by expanding its range of products and services. It will be exhibiting at the French Tech pavilion at CABSAT, where it will introduce several new OTT analytics and broadcasting solutions for delivering better quality content to more people and more devices.
A new way to broadcast and analyse your video service performance
EasyBroadcast stands out for its wide selection of solutions designed specifically for broadcasters:
• A next-generation end-to-end OTT solution that empowers broadcasters to quickly launch an OTT service and roll it out worldwide via the Internet, satellite or 5G networks for example. The raft of innovations included in this solution combine to create a unique service for broadcasters and video platforms, enabling them, for instance, to broadcast e-learning or entertainment services across the world without the need for conventional Internet connections or a highly complex infrastructure.
• Analytics Dashboard V2, the latest version of the video monitoring and analysis tool designed to collect statistics from terminals and accessories and to monitor usage and service quality. It also enables OTT audio and video streaming to be monitored to an unprecedented level.
• Easy Broadcast Enterprise Streaming Solution, an end-to-end video communication solution for businesses.
• Easy Broadcast Event Streaming Solution, developed during the pandemic to deliver live-streamed virtual events.
Demonstrations will be scheduled at the EasyBroadcast stand, and the company will carry out live broadcasts to allow visitors to explore its platforms and applications from various connected devices. The objective: to demonstrate the ease of use and maturity of EasyBroadcast solutions, and show how they meet current and future needs in terms of OTT audio and video streaming. The demonstrations will also highlight the efficiency of a VAD (Viewer-Assisted Delivery) technology that improves streaming quality and reduces CDN costs.
These new products and services are now available in the Middle East from GULFSAT, ARABSAT, SNRT, CHADATV and HTA. The company is keen to increase its presence in this regional market, given its enormous potential for growth.
“Since the inception of the company, we always attended CABSAT as visitors. This allowed us to meet with the most important players in the broadcast industry and develop business in the MENA region. This year, we decided to push our presence further by exhibiting in the fair and show our latest improvements and new OTT video and audio services. After a year of canceled tradeshows because of the global pandemic, we are thrilled and expecting a lot of visitors from one of the most dynamic regions in the world in terms of innovative OTT services launch,” said Mohsen Haddad, Co-founder, and Chief Revenue Officer.
New industry trends
The Middle Eastern and North African OTT market is thriving with new OTT video platforms and quality content. It is facing big challenges and changes for all stakeholders: from satellite operators to TV channels and content owners, everyone is adapting and innovating. It is a very interesting context for a market particularly used to satellite dish reception that is shifting toward an amazing, and diversified offer to adapt to new consumers behavior.
This new era is led by SVOD platforms and their telco’s partnerships such as Netflix, OSN, Shahid, Jawwy TV, and StarzPlay, to name a few, with an estimated 32.65 million SVOD subscriptions by 2026, up from the 14.16 million recorded at end-2020. As a consumer, you have access to so much content from these platforms in addition to more than a 1000 FTA channels (Free-To-Air) through your satellite receiver, and all the free content you can get from the Internet. We are witnessing a new and fierce competition for attention grabbing in the region!
At EasyBroadcast, we developed tailored solutions to address each players’ specific challenges from the time-to-market race to content discovery, from the cost of technology to the shift in the business models, said Mohsen Haddad.