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Elite Dash Gears Up to Bring UAE-Made Automotive Technology to SEMA Show 2026 in Las Vegas

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Dubai-based automotive technology company to showcase its locally designed, engineered and manufactured digital dashboard systems at the international automotive exhibition from 3–6 November

Elite Dash Technology, a Dubai-based automotive technology company specializing in advanced digital dashboard systems and automotive electronics, is preparing to showcase its UAE-made innovations at SEMA Show 2026, taking place from 3–6 November in Las Vegas, USA.

The upcoming participation marks a significant milestone for the homegrown company as it prepares to introduce its locally designed, engineered and manufactured automotive technology to a global audience of industry professionals, automotive specialists and potential international partners.

Founded in Dubai in 2021 by Emirati entrepreneur Abdulla Saeed Alremeithi, Elite Dash has evolved from a locally developed concept into an automotive technology brand offering advanced digital dashboard solutions for road, performance and track applications.

As part of its SEMA Show debut, the company will present its flagship E-10 and E-12 digital dashboard systems, demonstrating the UAE’s growing capabilities in automotive electronics, engineering and advanced manufacturing.

Designed, engineered and manufactured in the UAE, the E-10 and E-12 systems combine real-time vehicle data with customizable digital interfaces, data logging, GPS integration, keypad control and adjustable shift lights. Both systems offer compatibility with a wide range of aftermarket and stock Engine Control Units (ECUs).

The E-10 features a 7-inch touchscreen display designed for integration into a vehicle’s center or heads-up area, while the E-12 offers a 12.3-inch high-resolution digital dashboard as a modern alternative to traditional analogue instrument clusters. Both products provide flexible display configurations and customization options to meet different vehicle requirements.

Abdulla Saeed Alremeithi, Founder and CEO of Elite Dash Technology, said: “Participating at SEMA is an incredibly proud moment for us. Elite Dash was created with a clear ambition: to build automotive technology in the UAE that could stand confidently alongside international products. We are not simply taking a brand from Dubai to Las Vegas; we are taking UAE-designed, engineered and manufactured technology to one of the world’s most important automotive stages. We want people to experience the product first and then discover that it was created here in the UAE. That, for me, is what makes this milestone particularly special.”

Elite Dash’s participation at SEMA Show 2026 also forms part of its broader international expansion strategy. The exhibition will provide an opportunity for the company to engage with global distributors, automotive specialists and potential business partners as it continues to develop its international dealer network.

Through this growing network, Elite Dash aims to support its partners with dedicated engineering assistance, product training, technical support, marketing resources and ongoing software and theme updates.

For Alremeithi, the upcoming showcase represents an opportunity to demonstrate that advanced automotive electronics can be developed and manufactured in the UAE for international markets.

With preparations underway for its debut in Las Vegas, Elite Dash aims to position its technology alongside established international automotive brands while highlighting the potential of Emirati entrepreneurship and homegrown engineering capabilities.

The company’s presence at SEMA Show 2026 reflects its ambition to expand beyond the UAE and contribute to the growing international recognition of locally developed automotive innovation.

About Elite Dash Technology:

Founded in Dubai in 2021 by Emirati entrepreneur Abdulla Saeed Alremeithi, Elite Dash Technology is a UAE-based automotive technology company specialising in advanced digital dashboard systems, automotive electronics and vehicle customisation solutions. The company’s flagship E-10 and E-12 digital dashboards are designed, engineered and manufactured in the UAE, delivering real-time vehicle data, customizable interfaces and seamless integration across a wide range of automotive applications. 

Elite Dash’s growing portfolio also includes the ED Keypad, vehicle-specific mounts, ECU and sensor integrations, cameras, GPS, TPMS and a range of automotive accessories and solutions. With a focus on innovation, engineering quality and performance, Elite Dash serves automotive enthusiasts, show cars, racing teams and specialty vehicle manufacturers, while expanding its presence through an international dealer and distribution network.