Elm all geared up for GITEX 2021


Digital solutions provider to take part in premier exhibition under the theme ‘Innovating for Mankind’

Elm, the leading digital solution provider, is all geared up for this year’s edition of GITEX Technology Week 2021, the largest technology exhibition in the Middle East, North Africa and South Asia, which is scheduled to be held at the Dubai World Trade Center from 17 till 21 October, 2021.   

During GITEX, Elm aims to strengthen its strategic partnerships as well as highlight its integrated technology solutions and services and smart platforms that cover various sectors such as labor, health, transportation, Hajj & Umrah, information security, financial services, municipalities, Finance, Justice, Ministry of Interior, among others. According to a report released by Gartner Inc., the information technology (IT) expenditure of governments worldwide will exceed USD 557 billion  by 2022, an increase of 6.5 per cent compared to 2021. The report linked the growing IT investments to the global community’s response to public health concerns brought about by the COVID-19 pandemic.

This year, increased digitalization and technology investments are expected as governments are forecasted to allocate approximately 64 per cent of their total expenditures to technological solutions and advanced software. The significant allocation is seen to improve and make flexible key government services.        

Taking part with the theme ‘Innovating for Mankind,’ Elm will showcase its technological innovations designed to serve the local communities, improve the quality of life, and enhance the quality of life in Saudi Arabia. The company will also shed light on the role of its digital services in ensuring a responsible corporate governance and advancing the Kingdom’s prosperity and the welfare of society.

Majid Saad Alarifi, Marketing Vice President and Elm spokesperson said that the company places huge importance to its participation in major international exhibitions and events such as GITEX Technology Week, as they provide the ideal platforms to strengthen Elm’s position at regional and global markets and forge strategic partnerships with leading organizations in electronic and digital technology solutions.

“Our customer base has expanded to over 50,000 public and private organizations, and our products exceeded more than 50, in addition to other 200 digital and service projects. These are managed and operated by a team of more than 3,000 staff in different areas of specialization, of whom 86 per cent are Saudis. We will continue to enhance our employees’ capabilities and our customers’ journey, boost our analytical strengths as well as our operations’ resilience,” he added.      

“We look forward to our participation in GITEX 2021 and we are positive that our presence in this prestigious event will open more doors for investment prospects and opportunities. During the event, we will be highlighting our major initiatives and strategic projects which focus on providing leading services that meet our customers’ expectations and standards for quality and efficiency, in line with the goals of Saudi Vision 2030 and the National Transformation Program. Our digital solutions have always been characterized by diversity and flexibility to ensure meeting the needs of different sectors, and the requirements of a wide range of customers,” Alarifi remarked.

Elm further highlights its participation at the exhibition considering the increasing demand at the global level for innovative digital solutions that provide effective tools to ensure business continuity and vital services during crises, as is the case of Covid-19.

Amidst the circumstances in 2020, Elm successfully performed its role in direct or indirect way to support the initiatives of the Kingdom in confronting the health crisis. Elm has presented efficient platforms and solutions that helped facilitate businesses continuity for companies and enabled them to continue providing their services amidst the pandemic.

The innovative solutions system provided by Elm targets to accelerate the pace of digital transformation in various sectors which has become an urgent necessity considering unprecedented global developments. It is also a criterion for assessing the competitiveness of institutions and their ability to meet the emerging requirements of customers.

Elm confirmed that it is looking forward to welcoming many visitors to its pavilion at GITEX. These include companies, the business community and those interested in innovations and digital solutions to inform them of the latest technologies and innovations developed by the company. Visitors will also learn about how these technologies and innovations are improving the quality of services and enhancing operations within a wide range of sectors.

GITEX is one of the most prominent technology events in the region. This 41st edition constitutes a forum for major players, prominent institutions, and emerging companies in the technology field. Due to the great demand, wide participation, and the global coverage that this exhibition gets, GITEX is the perfect platform to showcase new solutions and innovations developed by Elm.