Emirates Islamic ‘Emarati’ credit card to feature iconic UAE Nation Brand ‘Seven Lines’ logo

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  • Bank signs collaboration agreement with UAE Nation Brand Office
  • New card enables Emirati customers to share national history, pride and heritage with every transaction in the UAE and abroad
  • Free for life and welcome bonus offer to mark UAE’s 49th National Day 

Dubai: Emirates Islamic, one of the leading Islamic financial institutions in the UAE, announced its ‘Emarati Credit Card’ will feature the iconic UAE Nation Brand ‘Seven Lines’ logo, following a collaboration agreement with the UAE Nation Brand Office.

Launched to celebrate the UAE’s 49th National Day, the newly-branded ‘Emarati Credit Card’ will offer an exclusive free-for-life offer to new UAE national customers, along with a welcome bonus of 49,000 EI SmartMiles worth AED 490 for a limited period until December 31, 2020.

The newly branded ‘Emarati card’ reflects Emirates Islamic’s growing status as the preferred bank for UAE nationals. The newly branded ‘Emarati card’ reflects Emirates Islamic’s commitment to embodying the UAE’s values and offering its Emirati customers a unique experience that strengthens their national identity and pride.

The UAE Nation Brand’s ‘Seven Lines’ logo was launched earlier this year to share the country’s story with the world. Designed by 49 Emirati artists, the logo was selected as part of a massive international public voting campaign that garnered over 10.6 million votes. 

The seven lines of the new logo represent the leaders of the seven emirates who agreed to unite under one flag. Seven lines, shaping the map of the Emirates using the national colours, represent the unity of the future-focused leaders. The logo is administered under the stewardship of the UAE Nation Brand Office.

Alia Al Hammadi, Assistant Director General at the Public Diplomacy Office in the Ministry of Cabinet Affairs, said: “Our collaboration with Emirates Islamicis part of the partnerships we have established with different public and private entities and humanitarian organisations since the launch of the UAE Nation Brand logo.”

She added, “Through various partnerships, we aim to achieve the UAE Nation Brand’s strategic goals to strengthen the country’s presence across different sectors and share the UAE’s success story in sustainable economic development, innovation and human empowerment. The UAE Nation Brand’s slogan “the impossible is possible” applies to individuals, entities and economic institutions, reflecting the capabilities that lie in every person. This collective community contributes to the country’s development and cements its status as a land of opportunities for people from all over the world; a land where challenges are transformed into opportunities.”

Commenting on the newly branded card, Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management, Emirates Islamic said: “We are honoured to collaborate with the UAE Nation Brand Office to offer our UAE national customers the newly designed ‘Emarati Credit Card’ that pays tribute to their heritage, as they travel and make purchases anywhere in the world. As a home-grown Islamic bank and the preferred bank for UAE nationals, we are delighted to deliver a truly iconic credit card that matches our Emirati customers’ goals and lifestyle, while providing them with exclusive privileges and instant rewards in the UAE as well as abroad.” 

The ‘Emarati’ Credit Card offers exceptional value to UAE nationals  centred on their interests and preferences. The credit card offers instant and flexible rewards redemption options on Emirates Islamic’s loyalty rewards programme, EI SmartMiles. Based on their spend using the card, customers earn EI SmartMiles with the flexibility to redeem against shopping at any outlet or website across the globe.  

Through an online redemption portal and a customised mobile site, cardholders will have a wide choice of instant redemption options with EI SmartMiles, including booking tickets with more than 300 airlines of their choice, booking stays at more than 180,000 hotel worldwide, miles exchange with leading frequent flyer programs or shopping at any outlet or website across the globe with the unique ‘Instant Purchase’ feature. The card also provides free valet parking at select locations in UAE and complimentary access to over 1000 airport lounges internationally.

About Emirates Islamic:

Emirates Islamic (DFM: EIB), part of Emirates NBD Group, is one of the fastest growing banks in the UAE. Established in 2004 as Emirates Islamic Bank, the bank has established itself as a major player in the highly competitive financial services sector in the UAE.

Emirates Islamic offers a comprehensive range of Shari’a-compliant products and services across the Personal, Business and Corporate banking spectrum with a network of 58 branches and 210 ATMs/CDMs across the UAE. In the fast-growing area of online and mobile banking, the bank is an innovator, being the first Islamic bank in the UAE to launch a mobile banking app and offer Apple Pay, as well as being the first Islamic bank in the world to launch Chat Banking services for customers via WhatsApp.

Emirates Islamic received a number of international and regional awards in 2019, in recognition of its focus on customer excellence, robust performance, and innovation in Islamic banking. The bank was recognised as ‘Best Islamic Bank, UAE’ at the World Finance Awards 2019; ‘Best Islamic Bank’ at the Global Islamic Finance Awards 2019; ‘SME Bank of the Year’ by Enterprise Agility Awards; and ‘Most Innovative Islamic Bank’ by Islamic Finance News magazine. As an Emiratisation champion in the banking sector, Emirates Islamic was the recipient of the ‘Human Resources Development’ award by Emirates Institute for Banking and Financial Studies (EIBFS).

 Emirates Islamic was also awarded ‘Most Innovative Islamic Retail Bank in the UAE’ and ‘Excellence in Digital Banking’ at the 5th Islamic Retail Banking Awards 2019; ‘Best Retail Bank’ and ‘Best Digital Banking Proposition’ by Islamic Business & Finance Magazine; and ‘Best Banking Product’ (Kunooz) by Global Banking & Finance Review. The Bank was recognised for ‘Most Improved Website’ at the 2018 Service Olympian Awards.

As part of its commitment to the UAE community, the Emirates Islamic Charity Fund provides financial aid to those in need, with a focus on food, shelter, health, education and social welfare contributions.