Emirates Islamic’s Emarati credit card wins global recognition

27
Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management at Emirates Islamic

Dubai: Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has won the ‘Best Credit Card’ award for its Emarati Visa Signature credit card at the 2021 International Finance Awards. The International Finance Banking Awards highlight the accomplishments of banks leading in innovation, infrastructure development and customer centricity.

Launched in 2017, the Emirates Islamic Emarati Visa Signature credit card is a metal card with cutting-edge design and an exclusive card proposition for the bank’s UAE national clients, customised to meet their needs and match their lifestyles via exclusive privileges and offers. The card features the iconic UAE Nation Brand ‘Seven Lines’ logo reflecting Emirates Islamic’s commitment to embodying the UAE’s values and offering its Emirati customers a unique experience that strengthens their national identity and pride, along with exceptional value centred around their interests.


The free for life card offers UAE national customers a wide choice of instant redemption options with EI SmartMiles as well as the flexibility to spend their reward points anywhere around the world, including booking tickets with more than 300 airlines of their choice, booking stays at more than 180,000 hotels worldwide, Miles exchange with leading frequent flyer programs or shopping at any outlet or website across the globe with the unique ‘Instant Purchase’ feature. The card also provides free valet parking at select locations in UAE and complimentary access to over 1,000 airport lounges internationally. Additionally, customers receive a welcome bonus of 10,000 EI SmartMiles and can also benefit from easy payment plans that convert one-time purchases into monthly instalments at a zero percent profit rate.

Commenting on the award, Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management at Emirates Islamic said, “As a home-grown Islamic bank and the preferred bank for UAE nationals, we are delighted to see our distinctive Emarati credit card standout on the global stage. The Emirates Islamic Emarati Visa Signature credit card offers exceptional value to UAE nationals taking into account their interests and preferences, complemented by an iconic design that pays tribute to the UAE’s heritage. This global recognition reiterates our commitment to continue to innovate to create unique and meaningful propositions for our customers.”

International Finance is a premium business and finance magazine published by UK’s International Finance Publications Limited. The International Finance Awards annually recognise top performing corporates, governmental organisations, and transformational business and government leaders for their performance excellence.

About Emirates Islamic:

Emirates Islamic (DFM: EIB), part of Emirates NBD Group, is one of the fastest growing banks in the UAE. Established in 2004 as Emirates Islamic Bank, the bank has established itself as a major player in the highly competitive financial services sector in the UAE.

Emirates Islamic offers a comprehensive range of Shari’a-compliant products and services across the Personal, Business and Corporate banking spectrum with a network of 41 branches and 208 ATMs/CDMs across the UAE. In the fast growing area of online and mobile banking, the bank has the reputation as an innovator, being the first Islamic bank to launch a mobile banking app and the first Islamic bank to offer Apple Pay in the UAE.

Emirates Islamic has consistently received local and international awards, in recognition of its strong record of performance and innovation in banking. The bank won the prestigious Euromoney award for innovation in Islamic Finance in 2015 and Global Finance’s Innovator in Islamic Finance award for EI trade, the world’s first Shari’a-compliant online trade finance and supply chain platform. The bank has won several industry accolades in 2017, including Service Olympian Award for ‘Most Improved Website’ and ‘Best Social Media Reach’. In 2018, Emirates Islamic was named ‘Best Islamic Bank” in the UAE by Global Finance and ‘Best Islamic Banking Brand’ by Global Brands Magazine. The bank has also claimed the ‘Best Mobile Banking app’ award, and the ‘Best Islamic Card’ for its Emarati Credit Card at the Banker Middle East Product Awards 2018.

As part of its commitment to the UAE community, the Emirates Islamic Charity Fund provides financial aid to those in need, with a focus on food, shelter, health, education and social welfare contributions.