- Campaign encouraged UAE community to share in fasting experiences during the Holy Month
- Bank matched each new challenge with donation
Dubai, UAE: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, brought together cultures and communities to safely share in the true spirit of Ramadan and make a difference through its #FastWithFriends social media challenge.
Following the success of the virtual campaign which ran throughout the Holy Month, the bank contributed AED 500,000/- to the Al Jalila Foundation. Over a 1,000 people across different nationalities and cultures in the UAE participated in the social media challenge.
#FastWithFriends encouraged people from all cultures and faiths in the UAE to learn more about Ramadan and the importance of fasting by joining their Muslim friends in the experience for a day.
For each day that a fellow non-Muslim chose to fast with a friend and share their journey via Facebook, Twitter, Instagram or TikTok using the hashtag ‘#FastWithFriends’, Emirates NBD donated AED 100/- to Al Jalila Foundation and in the final week of the Holy Month, the bank increased contributions to AED 1,000/-.
Dr. Abdulkareem Sultan Al Olama, CEO of Al Jalila Foundation, “We are delighted by the continued success of our partnership with Emirates NBD and our combined efforts to make a difference in the community. Through the unique fundraising initiative #FastWithFriends, Emirates NBD raised awareness on the values of Ramadan whilst dedicating funds to give patients the greatest gift of all, the gift of health. The initiative brought together people from all walks of life to give hope and healing to those in need. It is through the generous support of industry leaders, like Emirates NBD, that we are able to do the work we do at Al Jalila Foundation to transform lives. We are proud to see the name of Emirates NBD on the Bassmat Rashid Bin Saeed donor recognition wall* alongside fellow Champions of Hope.”
“We are delighted to have witnessed such strong participation in our #FastWithFriends campaign and to see the extensive support for the cause. As a leading UAE bank, we aim to continue to strengthen our commitment to the UAE community and look forward to continue to lead initiatives that bring citizens and residents together for a good cause.” said Marwan Hadi, Executive Vice President and Head of Retail Banking, UAE at Emirates NBD
*Al Jalila Foundation’s Bassmat Rashid Bin Saeed pays tribute to the philanthropic legacy of the late Sheikh Rashid Bin Saeed Al Maktoum. The first-of-its-kind donor recognition wall brings philanthropy and technology together to celebrate donors and their contributions to medical innovation to improve lives.
About Emirates NBD:
Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 31st March 2021, total assets were AED 695 Billion, (equivalent to approx. USD 187 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Group expanding its presence to 13 countries, servicing over 14 million customers. The Group is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands.
The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named ‘UAE’s Best Bank’ in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the ‘Excellence in Leadership in the Middle East’ award, introduced in 2020 in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis. The Bank is ranked 87th in The Banker’s list of the World’s Top 1,000 Banks. Emirates NBD was named ‘Bank of the Year – UAE 2020’ for the sixth year and ‘Bank of the Year – Middle East 2020’ for the third time by The Banker. In addition, Emirates NBD has been assessed as the ‘Strongest Bank in the UAE’ and ‘Fifth Strongest Bank in the Middle East’ by The Asian Banker 500 Largest and Strongest Banks Rankings.
The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 907 branches and 4,032 ATMs / SDMs. The Group has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.
Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Group is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.