The social media campaign encourages people of different faiths and backgrounds to come together and celebrate Eid as one

Dubai, UAE: Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, is honouring Eid-Al-Fitr, a time where Muslims gather as a community and celebrate the end of Ramadan with their family and friends, through the #CelebrateWithFriends campaign

The virtual campaign, which is being launched through a video and run across Emirates NBD’s social media platforms, invites individuals to #CelebrateWithFriends and spread the joy by sharing their Eid celebration photos. This could be sharing a beautiful meal together, indulging in some sweets, making new traditions, or sending Eidiya to your loved ones.

Adding to the festivities, 3 lucky winners stand the chance to win Eidiya worth AED 5,000 each. All you need to do is share your Eid celebration pictures via the “Add yours” sticker posted on our stories daily. Emirates NBD will also collaborate with prominent influencers in the UAE including actor Amro Maskoun, content creator Afrobysara and lifestyle blogger Hind Beljafla, who will share how they are celebrating this Eid and further encourage the community to do the same.

Earlier last month, the bank launched the #WelcomingBlessings campaign to celebrate the Holy Month of Ramadan, through several charitable and community initiatives. Emirates NBD’s popular #FastWithFriends challenge was also back for a second year encouraging people from all cultures and faiths in the UAE to learn more about Ramadan and the importance of fasting by joining their Muslim friends in the experience for a day.

Eid Mubarak from the Emirates NBD family! 

About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Turkey) region with a presence in 13 countries, serving over 14 million customers. As at 31st March 2022, total assets were AED 694 billion, (equivalent to approx. USD 189 billion). The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 901 branches and 4,060 ATMs / SDMs. 

Emirates NBD Group serves customers, businesses, governments and institutions with a range of financial products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. 

The Group is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group also operates E20., a digital business bank for entrepreneurs and SMEs and Liv., the lifestyle digital bank for millennials. Emirates NBD is an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial literacy and the inclusion of people with disabilities. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.

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