Emirates NBD launches exclusive debit card for UAE Nationals

  • Emirati Visa Signature debit card with lifestyle offers customized to Emirati taste and preferences
  • Smart metal card with premium design
Marwan Hadi, Executive Vice President and Head of Retail Banking, UAE at ‎Emirates NBD

Dubai: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has launched the Emirati Visa Signature Debit Card, tailored with exclusive privileges and offers to meet the tastes and preferences of UAE national customers.

The Emirati Visa Signature Debit Card has been designed in collaboration with Visa, the world’s leader in digital payments to offer exceptional value to UAE nationals taking into account their lifestyle and interests and will be offered free of any annual charges. In line with Emirates NBD’s commitment to offering Emirati customers a unique experience that reflects their national identity and pride, the debit card is made of high-quality smart metal that stands out for its premium design.

Available with the Emirati Package, the Emirati Visa Signature Debit Card offers a wide range of distinguished benefits in the UAE and around the world including access to exclusive privileges across Visa’s Luxury Hotel Collection, which include some of the world’s most famous and prestigious properties. Cardholders can enjoy automatic room upgrades, complimentary breakfast and VIP Guest status, as well as use of Visa Signature’s Global Concierge Service and free access to more than 1,000 airport lounges worldwide via LoungeKey. In addition, they can enjoy features such as free purchase protection, travel inconvenience insurance and international medical assistance.

Further, UAE National customers will get access to exclusively curated offers and premium benefits such as golf privileges, spa, beauty and wellness packages, and premium dining offers at more than 3,000 outlets in the UAE.

Marwan Hadi, Executive Vice President and Head of Retail Banking, UAE at ‎Emirates NBD, said: “As the oldest local banking group in the country, Emirates NBD has a deep commitment to the local community. We are delighted to continue bringing exceptional value to our UAE national customers with a debit card that makes their banking experience with us even more rewarding. In addition to offering exclusive benefits, we are excited to strengthen our proposition with smart metal cards that provide a premium payment experience, reinforcing our standing as a frontrunner in banking innovation.”

The bank has continued to enhance its proposition for UAE national customers with its Emirati Package that offers special pricing and benefits on personal and auto loans, mortgages and investment products. The bespoke banking experience also enables UAE national families to preserve ties and consolidate their banking relationship with Emirates NBD’s Family Savings Account to benefit from preferential interest rates, no minimum balance fees and Priority Banking upgrades based on cumulative deposit holdings.

About Emirates NBD:

Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 31st March 2021, total assets were AED 695 Billion, (equivalent to approx. USD 187 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Group expanding its presence to 13 countries, servicing over 14 million customers. The Group is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands. 

The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named ‘UAE’s Best Bank’ in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the ‘Excellence in Leadership in the Middle East’ award, introduced in 2020 in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis. The Bank is ranked 87th in The Banker’s list of the World’s Top 1,000 Banks.  Emirates NBD was named ‘Bank of the Year – UAE 2020’ for the sixth year and ‘Bank of the Year – Middle East 2020’ for the third time by The Banker. In addition, Emirates NBD has been assessed as the ‘Strongest Bank in the UAE’ and ‘Fifth Strongest Bank in the Middle East’ by The Asian Banker 500 Largest and Strongest Banks Rankings.

The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 907 branches and 4,032 ATMs / SDMs. The Group has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.

Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Group is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.