Emirates NBD marks Financial Wellness month in April

  • Renewed commitment to customers’ financial wellness
  • Bank’s #moneywise platform advocates healthy financial behaviours and habits 
Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD

Dubai, UAE: Joining the global effort to bring attention to financial literacy this month, Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region has strengthened its commitment towards furthering the financial wellness of individuals and families in the UAE. 

The bank is dedicating April to promoting financial wellness among customers and families through engaging social media campaigns as well as workshops. Daily posts will provide customers with tips to adopting healthy financial habits along with interesting quizzes to build understanding. Additionally, the bank’s ‘Wise Ones’ video series showcases how customers can save, spend, borrow and invest wisely and ensure good financial planning. 

The bank also carries out continued year-round efforts to educate and engage the public via nationwide financial and security awareness campaigns as well as its #moneywise centre which offers an array of free resources to help customers manage their finances better. Emirates NBD’s #moneywise portal include a comprehensive glossary of banking and finance terms to help customers understand commonly used banking terms, useful articles and quizzes on personal finances, guides on budgeting and planning, security tips to prevent fraud, and a handy calculator that helps customers derive maximum value from reward programmes. 

In addition, the bank runs programmes for high school and university students to get a head start on planning for their financial goals with Emirates NBD’s ‘Banker For A Day’ program that teaches the basics of banking and finance. Workshops are carried out to help customers better manage their debt, enhance financial planning skills and understand the importance of a good personal credit score. The bank also promotes financial wellness among staff through coaching programs. 

Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD said, “Financial literacy is key to ensuring good management of one’s finances, reducing debt, growing wealth and planning for a secure future. The COVID-19 pandemic has put financial preparedness top-of-mind, and we remain committed to supporting people of all ages and backgrounds with the guidance they need to manage their money wisely and achieve financial wellness.”

About Emirates NBD:

Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 31st December 2020, total assets were AED 698 Billion, (equivalent to approx. USD 190 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Group expanding its presence to 13 countries, servicing over 14 million customers. The Group is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands. 

The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named ‘UAE’s Best Bank’ in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the ‘Excellence in Leadership in the Middle East’ award, introduced this year in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis. The Bank is ranked 87th in The Banker’s list of the World’s Top 1,000 Banks.  Emirates NBD was named ‘Bank of the Year – UAE 2020’ for the sixth year and ‘Bank of the Year – Middle East 2020’ for the third time by The Banker. In addition, Emirates NBD has been assessed as the ‘Strongest Bank in the UAE’ and ‘Fifth Strongest Bank in the Middle East’ by The Asian Banker 500 Largest and Strongest Banks Rankings.

The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 915 branches and 4,029 ATMs / SDMs. The Group has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.

Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Group is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.