Emirates NBD recognized as Best Retail Bank in the UAE by Retail Banker International


Also awarded for Internet Banking, Mass Affluent Banking and Liv.

Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD

Dubai, UAE: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region has won top international honours for its leadership in retail banking and digital innovation at the recently held 11th annual Retail Banker International (RBI) Asia Trailblazer Awards 2020.

The bank was named Best Retail Bank in the UAE in recognition of its continued market leadership, strong customer franchise and performance excellence. Emirates NBD was also recognized for Excellence in Internet Banking in acknowledgement of the advances made in providing state-of-the-art features and a frictionless user experience to customers on the portal. In addition, the division won the Excellence in Mass Affluent Banking award for its market leading Priority Banking proposition that delivered best in class investment and financial planning solutions.

Liv., the lifestyle digital bank for millennials was commended for its Social Media Marketing, including for its unique ‘win an island’ campaign that provided one lucky customer with his own private island. Liv. continues to be the fastest growing bank in the country with a customer base of over 400,000 customers, and the banking brand of choice among the younger generation.

In addition, Suvo Sarkar, Senior Executive Vice President, Head of Retail Banking and Wealth Management, Emirates NBD was recognized with the prestigious RBI Lifetime Achievement Award in recognition of his three-decade plus contribution to the banking sector. Sarkar was recognised for his business leadership and pioneering vision in driving the bank’s regional and global accomplishments in retail banking and digital innovation and for his thought leadership and contributions to the industry over the years.

Commenting on the wins, Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking & Wealth Management, Emirates NBD, said: “We are honoured to be once again recognized with multiple prestigious titles at the RBI Asia Trailblazer Awards. In the face of these extraordinary times, the awards are an encouraging testament to our customer-first philosophy and continued commitment to advancing digital banking innovation. These recognitions reinforce our standing as a frontrunner in the region’s banking sector as we continue to strengthen our proposition with many first-to-market innovations.”

A regional front-runner in retail banking innovation, Emirates NBD has pioneered several market leading solutions to enhance and simplify banking. The bank occupies a dominant market share and is recognized as the most valuable banking brand in the country in The Banker’s annual brand valuation league table. The multiple trophies at the Asia Trailblazer Awards follow Emirates NBD’s win at the RBI Global Awards 2020 earlier in the year for Middle East Retail Bank of the Year and Liv.’s accolade for Best Use of Digital Marketing and Social Media.

The Retail Banker International Awards recognize and celebrate outstanding organisations within retail banking, who have delivered excellence throughout the year. The awards are regarded within the industry as a mark of high performance, and an exceptional level of achievement.

About Emirates NBD:

Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 30th September 2020, total assets were AED 692 Billion, (equivalent to approx. USD 188 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Bank expanding its presence to 13 countries, servicing over 14 million customers. The Bank is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands. 

The Bank has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Bank announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named “UAE’s Best Bank” in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the “Excellence in Leadership in the Middle East” award, introduced this year in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis.

The Bank has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 925 branches and 4,115 ATMs / SDMs. The Bank has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.

Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Bank is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.