End the year on an unforgettable note with a magical experience at the world’s most luxurious hotel, Burj al Arab Jumeirah


The global icon of Arabian luxury invites you to enjoy a truly magnificent festive season in a safe environment with impeccable service and spectacular celebrations

Dubai, UAE: Burj Al Arab Jumeirah is synonymous with unrivalled celebrations thanks to its breathtaking setting, impeccable service and unwavering dedication to making lifelong memories for its guests.

As 2020 comes to a close, Jumeirah Group is sharing a message of hope for a better tomorrow and inviting hotel guests to indulge in Burj Al Arab Jumeirah’s highly coveted festivities while taking in the spectacular decorations adorning its beautiful spaces.

Providing the perfect setting for an idyllic celebration, the multi award-winning team has curated a host of truly magical experiences that will raise spirits and bring joy and positivity to the year-end. On Friday 25th December, guests and visitors can delight in an exceptional dining experience at SAL, it’s striking new dining pop up restaurant, with a brunch menu of delicious sea-inspired Southern European dishes. Beginning the epicurean journey with a selection of starters including the mouth-watering Tartare de Thon or Langoustine Shiso, guests will then move onto signature mains such as the Truffle Rigatoni before ending on a royally festive sweet note with a dessert such as the Mont Blanc. The perfect spot for a relaxed and magical day with loved ones, there will also be an array of experiences for the little ones on The Terrace, with Santa making an Instagram-worthy entrance on a camel and lots of fun filled activities including arts and crafts, cookie design, balloon arts and much more.

Promising a night like no other, the crown jewel of Burj Al Arab’s festive celebrations is its world-renowned New Year’s Eve party. From sensational food and incomparable views to glittering fireworks and enthralling music, the city’s most exclusive event will offer in-house guests the opportunity to welcome 2021 in unrivalled style and enjoy some truly unforgettable final moments of 2020. Starting with pre-drinks at Sahn Eddar before moving onto the Terrace for a gala dinner of extraordinary gastronomy, New Year’s Eve at Burj Al Arab promises to be a night-to-remember and the ideal setting in which to reset and look to the year ahead. After dinner, guests can count down the New Year on The Terrace, toasting 2021 with a glass of premium French bubbly, while enjoying the hotel’s stunning firework display. They can then revel in the festivities and dance under a magical canopy of stars as a DJ performs an upbeat set. For those looking to mark the first day of 2021 in unrivalled style, SAL will be hosting a special New Year’s Day brunch with a curated menu of exceptional dishes with flavours from the Iberian Peninsula in Spain and Portugal started from AED 900 per person.

Those checking in over the festive period can enjoy sumptuous luxury in one of the hotel’s signature suites where floor-to-ceiling windows frame mesmerising views of the Arabian Gulf and Dubai skyline.

Visit Jumeirah.com/BurjAlArab to book #YourFestiveMoment, guaranteed to be truly magical with its array of personal experiences and special touches. Remember, unless you go, you’ll never know…

About Burj Al Arab:

Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. The property is architecturally designed to resemble a billowing sail and stands at a height of 321 meters. Since opening in 1999 it has become one of the world’s most photographed structures and is consistently voted the world’s most luxurious hotel with features including in-suite check-in, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The Burj Al Arab’s 202 lavish, suite-only accommodation range in size from 170 to 780 square meters, each with a rain shower and Jacuzzi, while the hotel features six restaurants as well as conference and banqueting venues.

About Jumeirah Group:

Jumeirah Group, a member of Dubai Holding and a global luxury hotel company, operates a world-class 6,500+-key portfolio of 26 properties across the Middle East (including the flagship Burj Al Arab Jumeirah) Europe and Asia, with more properties currently under construction around the globe.

The health and safety of guests and colleagues is Jumeirah Group’s utmost priority. It has implemented a series of protective measures across all of its hotels, while strictly adhering to each market’s respective Government directives. Demonstrating Jumeirah’s commitment to operating its hotels to the highest global standards, eight of its hotels were recently awarded the Bureau Veritas Safeguard Label, with Jumeirah Al Naseem being the first hotel in the world to receive the prestigious certification. The Group is working closely with Bureau Veritas to certify its wider portfolio.