Epson stands firm with commitment to business inkjet technology and to its channel partners

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  • HP’s retraction from the business inkjet market viewed as highly advantageous to Epson’s growth potential, and that of its channel partners
  • HP’s thermal inkjet is not the same as Epson’s Precision Core heat-free piezo inkjet, which remains the ideal solution for sustainable, reliable, low-cost business print
Jason McMillan, Sales Director, Epson Middle East

Dubai, United Arab Emirates: With HP retracting from the only business print segment to see growth over recent years, Epson views the move as highly advantageous to its own growth potential, and that of its channel partners. Remaining committed to its indirect sales model, Epson is reassuring its partners that it will not be making a similar switch back to laser technology or changing its technology portfolio.

“Our award-winning inkjet technology is not the same as HP’s and while they have withdrawn from the business inkjet market in favour of laser, we will continue to support the advantages offered by our proprietary heat-free Precision Core piezo inkjet technology. HP’s withdrawal from the market is of huge advantage to us and offers growth potential for both Epson and our channel partners,” says Jason McMillan, Sales Director, Epson Middle East.

“We believe our technology offers the future of sustainable business printing,” continues McMillan. “The industry is looking for better, more sustainable technologies and Epson’s inkjet technology answers this need. Our award-winning piezo inkjet technology requires no heat during the printing process so is by its very nature more sustainable – requiring far less energy and generating less CO2 compared to laser technologies

“HP’s withdrawal from the business inkjet market would indicate that their technology is not viable in this market. We however remain 100% confident and committed to our Precision Core Heat-free technology, and to our channel partners.” 

About Epson:
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.

About Epson Middle East:

Epson Middle East oversees Epson’s operations in the Middle East markets, in close coordination with Epson Europe. Headquartered in Dubai, United Arab Emirates, Epson Middle East works closely with a network of resellers and distributors across Kingdom of Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Syria and Yemen, ensuring the availability of its wide, technologically-advanced product range to businesses and consumers in the region.