UAE: Eros Group, the largest electronics distributor and retailer in the UAE since 1968 has appointed Dubai-based independent communications agency, ALISA PR to manage its PR operations in sync with the Group’s vision and business objectives. ALISA PR takes up the post with immediate effect to create awareness of the brand’s portfolio and activities in the region.
With a world-renowned brand portfolio of Samsung, Hitachi, TCL, Midea and much more,
Eros Group is a 53-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance and convergence products. The Group serves customers in the UAE and select markets in the Middle East and North Africa (MENA) Region. The Organization proudly partners with over fourteen international brands, operates fifteen retail stores and has three service centers across the UAE.
Mr. Deepak J Babani, Executive Vice Chairman, Eros Group said, “As we assessed PR agencies, ALISA PR by far demonstrated a clear understanding of our brief and was the exceptional choice to enhance Eros Group’s brand image. I am very excited about the prospect of working together and anticipate a highly successful collaboration.”
Ms. Alisa D’souza, Founder and PR Consultant said, “We help our clients evolve, promote and protect their brands. Eros Group is one of the leading players and fastest growing electronics distributor and retailer. We are excited and privileged to represent them and look forward to continue to build its credibility in the region.”
About ALISA PR:
Based in Dubai, ALISA PR is an independent specialized PR and Digital Marketing agency offering innovative solutions on practices of Truth, Trust and Transparency based on strategic, creative and management excellence. With a rich portfolio across multi-national, local and regional brands, ALISA PR brings in a perfect blend of professionalism, strategic perspective, hard-core PR operations, extensive knowledge of the region’s media industry, client relationship management, creativity and team leadership.
About Eros GroupEros Group is a 53-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance and convergence products. The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa and Europe with a serving ability to over two billion people, through a complex channel mix of Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants and experts. The Group has evolved from a one-store, one-brand distribution house to build a portfolio of world-class International brands and retail stores including brand boutiques.