Eros Group expands its brand portfolio by partnering with Ariston, Amazfit, Vaio, Avita, Huawei IdeaHub, Rinnai and Saregama


Groups retail arm, Eros Digital Home will now showcase a range of products from each company’s diverse portfolio

Dubai, United Arab Emirates: Eros Group – the sole distributor of world-renowned brands, including Samsung, Hitachi, TCL and Midea, has added premium electronics brand to its impressive portfolio. Eros Digital Home stores will now showcase multi brand products from Ariston, Amazfit, Vaio, Avita, Huawei IdeaHub, Rinnai and Saregama, from Asia’s and Europe’s top electronics manufacturers. 

Unfold the excellence of Japan with aesthetically designed business laptops from Vaio and IT technology products of a new young and upcoming brand Avita who bring premium colourful lifestyle laptops with great features. Amazfit smart wearable brand offers several series of smart watches from fashion to outdoor sport. The company offers a series of smart watch products including GTS, GTR, T-Rex and Fitness Band. HUAWEI IdeaHub from China is a productivity tool for the smart office that bundles intelligent writing, High Definition (HD) video conferencing and wireless sharing. 

This year turns 90 years, Italy’s well known appliance brand Ariston manufactures a range of domestic appliances such as: Refrigerators, Cooktops, Washing Machines, built-ins and hot water systems. It is known for its premium quality and cutting-edge Italian design. Saregama released India’s first ever studio recorded song. Its Carvaan karaoke is a portable digital music player with in-built stereo speakers that comes with 5000 evergreen Hindi songs inside giving the Bollywood lovers a perfect blend of digital technology in a retro form factor. 

Representatives of all the companies expressed their satisfaction about the collaboration with Eros Group and stated that this decision was in line with their strategy to expand its distribution network in several countries to offer better services to local consumers in the UAE and GCC. They have expressed that they found in Eros an obvious choice for expanding their business in the region with its enviable record of 53 years in business of making international brands a proven great success like Hitachi, TCL and Midea which Eros partnered with and made as renowned household names in UAE.

“The pandemic period brought its own challenges but at Eros we turned this period of adversity to one of opportunity.” says Deepak Babani, Vice Chairman of Eros Group. “As we added very strong and big global brands to our portfolio, we also planned for the opening of two new stores – Al Zahia, Sharjah and Dalma Mall, Abu Dhabi – and one shop-in-shop at AFCOP. This has been coupled with a massive drive to boost the online and ecommerce business by its own ecommerce platform and partnership with the major online retailers for all its brands and business.

“At a time when most companies were struggling to cope with the effects of pandemic, our committed teams worked very hard not only to excel in our current business but also lay a strong foundation for the addition of new brands and businesses that will complement it.” says Ahmed Badri, Director of Eros Group.

The new brands that have partnered with Eros last year include Ariston from Italy, Amazfit, Avita and Huawei Idea Hub from China, Vaio and Rinnai from Japan and Saregama from India. These brands bring a broad range of products to the market, spanning premium appliances to smart wearables, high-spec laptops and workplace multimedia solutions.

Babani says all seven of the new brands brought to the region by Eros are relevant during the pandemic. Amazfit tracks a number of important health metrics: SpO2, heart rate, activity and sleep quality. “These are important now as major emphasis is being placed on health and wellness.”

“Huawei IdeaHub is an exceptional home or corporate device that will replace projectors or white boards in the long run and combines the best of display technology and modern audio-visual tools for an all-in-one solution for modern office – especially when physical meetings between people is becoming more difficult.”

“Saregama helps you relieve yourself from day-to-day stress by listening to golden oldies with some very affordable speakers that deliver high-quality sound and specially curated selection of songs, with app control and a built-in radio.”

“Ariston is a premium Italian appliances brand with a very rich heritage and its re introduction into the market brings in functional and beautiful appliances with Italian touch at an affordable price point.

VAIO and Avita offer laptops ranging from economical to premium in price that address the needs of workers and students alike. 

Rinnai is a well-established Japanese appliances brand that brings premium quality to cooking appliances that it produces in many world-class manufacturing facilities across the globe.”

“In the current scenario, the value-for-money segment has become even more important, and these brands fit the need of the hour.” Babani adds.

He added it has always been the endeavor of Eros Group in its rich history of 53 years to bring brands and products that are relevant and suited to the requirement of the local market and back it up with the best of service and distribution in the market, the simple recipe of success.

About Eros Group:

Eros Group is a 53-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance and convergence products. The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa and Europe with a serving ability to over two billion people, through a complex channel mix of Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants and experts.The Group has evolved from a one-store, one-brand distribution house to build a portfolio of world-class International brands and retail stores including brand boutiques. The Group serves customers in the UAE and select markets in the Middle East and North Africa (MENA) Region. The Organization proudly partners with over fourteen international brands, operates fifteen retail stores and has three service centers across the UAE. Eros Group continues to operate through a seamless logistical process daily to deliver on its core objective: Customer Delight.