Ariston water heaters expand distribution in the UAE to a new channel
Dubai: Ariston water heaters are now available across the leading hypermarkets and electronic stores in the UAE following the appointment of Eros Group as the exclusive distributor of the product range in the Modern trade. The initiative is unique since water heaters as a product category have not been present in this channel in the market and Ariston is the first brand to take a step forward. A select range of premium Ariston water heaters has been earmarked for distribution through hypermarkets like Lulu and Carrefour, Eros Digital Home outlets, electronics shops like Sharaf DG, and specialized hardware shops like ACE.
“As the market leader with a legacy of excellence, we strive to lead in all spheres. This initiative is the latest example of setting the trend in the marketplace. By entering this new distribution channel, we will bring our products closer to end-users. We are happy to collaborate with Eros, one of UAE’s oldest and most established brands. Our market knowledge and expertise combined with their experience in this channel will assure us the highest levels of success.” Says Alberto Torner, Head of Ariston Group in the Middle East, Turkey, and the Caucasus. “Ariston is a 90+ year global market leader and has been in the country for more than 40 years. We are proud to be the first movers leading the market from the front. As the only branded water heater in the modern trade channel, we will stock our products from Italy as well as China. This will give the end-users the freedom to choose from our premium product range.”
“Eros Group is pleased to add Ariston water heaters to its portfolio. We look forward to taking our relationship ahead for the mutual benefit of Ariston Group, Eros Group, and most importantly the end-user. We hope that our end users will have better access and will benefit from proximity to the point of purchase. We are happy to be associated with a powerful brand that is best-in-market and recognized all over the world.” Said Mr. Mohammad Badri, Director, Eros Group.
Ariston Group ME will provide end-to-end support to the end-users by offering complete installation and service by their own service center staffed with well-trained and experienced technicians. “Together with Eros group, our objective is to serve our customers better and set new trends. Innovation and Comfort are two of our core values that are exhibited by this initiative.” Alberto Torner added.
About Ariston Group:
Ariston Group is a global leader in heating and water heating high-efficiency solutions, components, and burners. In 2020, the Group posted a turnover of 1.66 billion euros and sales for 7.5 million products; the group counts 7,400 employees, 70 operating companies and 6 representative offices in 42 countries, 26 production sites in 15 countries, and 25 centers of expertise for research and development in 16 countries, and sells in 150 countries worldwide. The Group offers a full range of products, systems, and services mainly under the global brands Ariston and ELCO, and operates leading national brands such as Chaffoteaux, ATAG, Racold, Calorex, NTI, HTP, as well as Ecoflam and Thermowatt in burners and components. Ariston Thermo shows its commitment to energy efficiency through the development of solutions based on renewable energy sources (e.g. hydronic heat pumps, heat pump water heater, hybrid solutions, solar thermal), the improvement of the efficiency of products such as boilers and water heaters, and the continuous investment in innovation for the development of increasingly advanced connectivity systems. The goal of Ariston Group is to look at the future of thermal comfort, offering an optimal combination of quality, energy savings, and care for the environment.
About Eros Group:
Eros Group is a 53-years reputed organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance, and convergence products. The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa, and Europe with a serving ability to over two billion people, through a complex channel mix of Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants, and experts.
The Group has evolved from a one-store, one-brand distribution house to build a portfolio of world-class International brands and retail stores including brand boutiques. The Group serves customers in the UAE and select markets in the Middle East and North Africa (MENA) Region. The Organization proudly partners with over fourteen international brands, operates fifteen retail stores, and has three service centers across the UAE. Eros Group continues to operate through a seamless logistical process daily to deliver on its core objective: Customer Delight.