Etisalat introduces “Hello Russia” TV Pack


Access the leading Premium and Exclusive Russian TV channels featuring the latest movies, entertainment, sports and much more 

Dubai, United Arab Emirates: Etisalat, one of the world’s leading telecom groups in emerging markets, announced today the launch of the “Hello Russia” TV pack in collaboration with UAE-based content licensing management company, SAWA Rights Management (SRM). 

Etisalat’s “Hello Russia” package includes 21 of the top Russian TV channels covering a wide range of genres from premium movies, general entertainment, kids, documentary, sports to comedy, Music and more. The TV pack includes popular channels such as Channel One Russia, TNT, TNT4, Tiji Russia, Muzika Pervogo, Dom Kino, Gulli Girl, Friday, Detsky Mir, Lubimoe Kino, Carousel, and many others. 

“Etisalat is excited to launch the “Hello Russia” package catering to our Russian-speaking customers. The UAE is home to the largest Russian speaking community in the region, comprising about 1.5 million residents and tourists. We are pleased to be bring their favourite TV channels and shows to their homes across the UAE,” said Khaled Elkhouly, Chief Consumer Officer, Etisalat. 

“Once again, SRM is proud to work with Etisalat in order to deliver exclusive premium entertainment to the Russian speaking community across the UAE. The channels we provide can now be delivered to homes, hotels and other commercial properties by Etisalat,” added Ali Ajouz, CEO, SRM. 

The “Hello Russia” pack is now available for residential properties across the UAE for a monthly subscription fee of AED100. To access top Russian entertainment, customers can call Etisalat on 101. 

SRM is a strategic service provider to the MENA Broadcast TV, Pay TV and Hospitality Industries. For further information, please visit 

About Etisalat:

Etisalat Group is one of the world’s leading telecom groups in emerging markets. With consolidated net revenue at AED 51.7 billion and consolidated net profit of AED 9.0 billion for 2020, its high credit ratings reflect the company’s strong balance sheet and proven long-term performance.
Headquartered in Abu Dhabi, Etisalat was established over four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organisation, Etisalat Group provides innovative solutions and services to 154 million subscribers in 16 countries across the Middle East, Asia and Africa. 

Etisalat is ranked the strongest brand across all categories in Middle East and Africa (MEA) region by Brand Finance. Etisalat is the fastest mobile network globally by Ookla® Speedtest® in 2020 providing its subscribers the most superior experience. 

About SAWA Rights Management (SRM):

SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and International licensors including FOX Networks Group (Disney), M6 Group, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners). SAWA Group of companies include, SAWA Rights Management SAWA Media and SAWA Technologies