Eurofragance to showcase its Fine Fragrance, Home and Personal Care categories at the Egy Beauty Expo, Cairo


Eurofragance is heading to the Cairo International Conventional Center to participate in the Special Edition EGY Beauty Expo that takes place from October 23th to 25th. The renowned fragrance house will be showcasing three of its expert categories, Fine Fragrance, Home and Personal Care.

Launched in 1990 in Barcelona, the young multinational fragrance house aims to provide a gateway for those clients and small medium enterprises that require faster and more accessible solutions that deliver results.  

Eurofragance is already well-known in the fragrance sector to be the best alternative to larger fragrance companies. Driving the Company’s success are factors such as agility, reputation in performance delivery, cost-effectiveness and differentiating and qualitative fragrances. 

Speaking about Eurofragance’s participation in the Egy Expo, Younes Yangui, Senior Regional Sales Manager Middle East, said: “Egypt is a key country for us. We are an extremely dynamic, solutions-driven multinational with a strong regional footprint in the Gulf and wish to further expand in Africa and share our expertise. I have no doubt we are the best alternative to others; We have the right capabilities – dexterity, premium ingredients and hassle-free technologies, to be an intimate partner that has enabled us for the past 31 years to build and continue our success story.”

In addition, the Company’s Senior Perfumer Olaf Larsen was recognized for his contribution to Middle Eastern perfumery when he won earlier in October 2021 the coveted Beautyworld Middle East 2021 “Perfumer Of The Year” Award at the Middle East’s largest international beauty and wellness trade fair in Dubai.  

About Eurofragance:

Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care.  The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently counts nearly 400 employees. 

Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas.  The midsize company is now represented on five continents; runs its own plants in Spain, Singapore and Mexico; and works with manufacturing partners in the United States, China and India.  

Eurofragance’s international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world.  Over the years, Eurofragance has cultivated lasting relationship and has grown hand in hand with its partners.

Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause.  The company spearheads activities around four major axes: safety, biodiversity, community and resources.