Dubai, UAE: Can you imagine visiting a brand-new mall AND getting to interact with the legendary chasing duo, Tom and Jerry? Well, NOW YOU CAN! The #1 viewed cartoon in the UAE, will be coming to the all-new City Centre Al Zahia in Sharjah for an experience like never before!
The Tom & Jerry Cheese Town experience, brought to you by City Centre Al Zahia in partnership with Warner Bros. Consumer Products EMEA (WBCP EMEA) in association with Shooting Stars, its Middle East licensing agent, and EventBox will bring all your childhood memories to life!
Starting March 9 until April 9, 2021, City Centre Al Zahia will be transformed into the Tom and Jerry Cheese Town! The mall will have a complete Tom & Jerry takeover, showcasing the history and evolution of this iconic cartoon with original artwork, sculptures, meet and greets with Tom and Jerry, and plenty of photo opportunities. An overall amazing experience!
The 7-time Oscar Award winning duo Tom and Jerry is an all-time favorite for young ones as well as adults, who are transported back to their childhood days, and Cheese Town definitely has something for everyone! Mall visitors can journey through Tom and Jerry’s universe and experience many iconic areas as seen in the Tom and Jerry cartoons. These areas include, The Kitchen Illusion Space, The Interactive Study, The Living Room Illusion, and Jerry’s Home, where Jerry pops in once in a while to give visitors a pleasant scare!
A mini expo and art gallery, showing the evolution of Tom and Jerry with original artwork, sculptures and animations throughout the decades, and giant sculptures, make for amazing photo opportunities and further immerses visitors into the Tom and Jerry world!
“Tom and Jerry is such an iconic brand and still one of the most popular cartoons today,” said Francois Simonetta, Vice President of Warner Bros. Consumer Products. “With an especially large
following in the UAE, we are thrilled to partner with City Centre Al Zahia, Shooting Stars and EventBox to bring fans a truly unique experience with the Tom and Jerry Cheese Town.”
Enjoy Tom and Jerry, Cheese Town for a whole month, only at City Centre Al Zahia in Sharjah, from March 9 to April 9 2021, between 12:00 and 21:00 daily.
Tom and Jerry, Cheese Town experience also coincides with the release of the new movie, “Tom and Jerry”, in cinemas since February 11, 2021. The highly anticipated movie sees one of the most beloved rivalries in history reignited when Jerry moves into New York City’s finest hotel on the eve of “the wedding of the century,” forcing the event’s desperate planner, Kayla, to hire Tom to get rid of him, in director Tim Story’s “Tom and Jerry.” The ensuing cat and mouse battle threatens to destroy her career, the wedding and possibly the hotel itself. But soon, an even bigger problem arises: a diabolically ambitious staffer conspiring against all three of them. An eye-popping blend of classic animation and live action, Tom and Jerry’s new adventure stakes new ground for the iconic characters and forces them to eventually do the unthinkable… work together to save the day.
ABOUT MAJID AL FUTTAIM:
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 280 outlets.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
ABOUT WARNER BROS. CONSUMER PRODUCTS:
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.