Dubai, United Arab Emirates: In a reflection of the huge boost that Expo 2020 Dubai has given to global tourism recovery, key stakeholders and partners opened the doors to a new era for Dubai’s tourism industry at a ceremony marking the symbolic opening of the Expo 2020 entry Portal.
His Excellency, Helal Saeed Almarri, Director General of the Department of Tourism and Commerce Marketing (Dubai Tourism), flanked by a group of stakeholders and partners, participated in the opening of the Expo 2020’s towering entry Portal to the Sustainability district. The opening of the gates was accompanied by the playing of the Expo theme song ‘This is our time’ before the distinguished group of visitors from the tourism industry were warmly welcomed by an Emirati traditional band.
The daily symbolic opening of Expo Portals is part of the programme to welcome the world to Expo 2020 and also to celebrate the pivotal role played by diverse domestic sectors and establishments, stakeholders and partners in the true spirit of collaboration in the making of a new world. Similar entry Portals are also established at the other two thematic districts of Expo 2020 – Opportunity and Mobility.
With the participation of over 190 countries and people from all walks of life and age groups, Expo 2020 has placed Dubai’s tourism sector in a unique position to drive growth while further reinforcing the city’s position as a global icon of multiculturalism. The event is well set to deliver an exceptional showcase of Dubai to visitors and participants and to millions following the event from around the world.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism):
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar and Dubai Festivals and Retail Establishment.