Sharjah: The Expo Centre Sharjah has discussed ways to strengthen
collaboration in the business events and conferences sector, as well
as avenues for developing joint international strategies, with the
International Congress and Convention Association (ICCA).
The two sides also discussed the future of the exhibition industry
and ways to implement innovative approaches to improve
competitiveness and benefit the business community. They also
explored opportunities to utilize their capabilities and expertise to
organize joint initiatives and serve the business community.
The discussions were held during a coordination meeting held at the
Expo Centre between H.E. Saif Mohammed Al Midfa, CEO of Expo
Centre Sharjah, and H.E. Anju Gomes, Regional Director of Middle
East, ICCA.
During the meeting, Al Midfa and Gomes agreed on the necessity of
enhancing business tourism through the exhibition and conference
sector and explored ways to broaden their joint work to improve the
exhibition and conference industry.
Al Midfa emphasized that the coordination meeting comes in line
with the centre’s ongoing efforts to strengthen partnerships with
local, regional, and international organizations specializing in the
exhibition and conference industry.
“We look forward to collaborating with stakeholders to upgrade the
industry and utilize its potential to support economic sectors,
particularly business tourism, which plays a significant role in
developing trade between countries, supporting the local economy,
and promoting the country’s products and industry.”
He also emphasized that the UAE is a world leader in business
tourism, as evidenced by the country’s recorded growth rate of more
than 20% in 2022 compared to rates in 2019.
For her part, Gomes stressed that the ICCA is willing to bolster its
cooperation and joint work with the Expo Centre Sharjah to
promote business tourism and benefit from its potential in the field
of exhibitions and conferences.
She also expressed admiration for the outstanding experience and
remarkable development of the UAE and the Sharjah Expo Center
in the exhibition industry.
During the meeting, the Expo Centre Sharjah reviewed its future
development projects and the schedule of events and exhibitions it
will organize and host in 2023.
