Fast-growing Beauty and Wellness Platform Raises $6 Million

Founders William Zeqiri and Nick Miller (PRNewsfoto/Surge Ventures Inc)
Founders William Zeqiri and Nick Miller (PRNewsfoto/Surge Ventures Inc)

DUBAI, UAE: PRNewswire: Getting a ride, ordering a meal, or booking a flight has never been easier. Booking a haircut, on the other hand, could use some improvement.

That’s the thinking behind, a free booking platform and the world’s fastest-growing software for salons and spas. And this week, the Dubai-based startup announced the close of a $6 million round of Series-A financing.

The round was led by Dubai-based Middle East Venture Partners (MEVP) and backed by Dubai’s BECO Capital and San Francisco-based Lumia Capital. The new round of funding follows an earlier seed round also lead by MEVP.

Launched in 2015, the platform (pronounced like the British schedule) streamlines small- and medium-sized business operations with intuitive, free-to-use software. takes the hassle out of running a business by managing appointment bookings, point-of-sale, customer records, human resources, inventory, and financial reporting.

And the industry is responding. In under two years, has quietly signed up a vast user base of over 40,000 merchants in more than 120 countries, most of whom learned about the platform by word of mouth. Over half of users are in the United States, followed by the United KingdomCanada, and Australia.

Millions of bookings are made on the platform each month, and growing at an average rate of 35% month-on-month. The platform is well on track to process over $1 billion worth of appointment bookings by the end of 2017.

Merchants who make the switch to rave about its easy setup and intuitive interface, as well as its personable customer support. On the company’s social media pages and software-reviewing sites, users gush about the time-saving benefits of the platform and, most of all, the fact that it’s completely free.

Co-founder and CEO William Zeqiri said he’s excited by the growth, but not surprised. “Good free software spreads quickly,” Zeqiri said. “We’re solving a critical pain point for small businesses by redefining how they engage with customers through technology.”

Zeqiri and co-founder Nick Miller, the company’s COO, conceived of the idea on a last-minute trip to Nepal. The native New Zealanders booked their flights and hotels online, for a country they hadn’t stepped foot in, without any trouble. But just before their departure, Zeqiri realized he needed a haircut.

“I couldn’t find anything last-minute in my own city” he recalled.

The reason, Shedul’s co-founders discovered, was that software offerings for salons and spas are often expensive to purchase and difficult to use. As a result, the majority of businesses operate without any software at all: 52% of salons in the United States still manage their bookings with pen and paper.

With, gains in efficiency lead to greater customer retention and frequency, Miller explained. “We have merchants who have over 80% of their bookings made online by customers,” he said. “The convenience factor increases customer engagement and directly results in more revenue to the merchant.”

Walid Mansour, Managing Partner at MEVP, is upbeat about the company’s potential “ is a truly global success story and a testament to Dubai’s emergence as a center for innovation and technology” he said.

The founders remain tight-lipped about what’s next for the company but said they plan to use the funds from the recent round of financing to scale their operations and expand product development.

About Middle East Venture Partners (MEVP):

MEVP invests in innovative, early-stage and growth-stage companies run by talented entrepreneurs located primarily, but not exclusively, in BeirutDubai and throughout the MENA region. With a team of 17 VC professionals across 3 offices in BeirutDubai and Silicon Valley, MEVP manages 4 regional funds with more than $120 million in Assets under Management and $60 million in co-investments.
MEVP has a unique combination of backgrounds and expertise that allows it to partner with innovative entrepreneurs and help them grow and develop, from the early stages of their companies until they reach the growth stage. MEVP’s team has experience in startups, technology, entrepreneurship, investment banking, private equity, and consulting. Combined, they have invested in 38 portfolio companies.

About BECO Capital:

BECO Capital is a Venture Capital firm that provides early stage growth capital and hands-on operational support for technology companies in the MENA region, founded by amazing entrepreneurs that are creating transformational solutions that solve large regional problems.
Its team brings a rich and diverse experience in venture capital, technology, entrepreneurship and finance, triggering value creation across all the business and operational functions of portfolio companies. This includes helping them to expand to new markets across the region, acquire key talent, implement operational improvements, adopt corporate governance practices and raise further growth capital.

About Lumia Capital:

Lumia is an expansion-stage VC partnering with leading tech companies in under-invested emerging markets and forward-thinking US companies targeting these markets to accelerate growth. We employ a hands-on strategy, working closely with management teams by pairing Silicon Valley insights and contacts with global knowledge sharing and relationships to propel companies through expansion-stage challenges and opportunities.

About Surge Ventures Inc:

Surge Ventures Inc is the holding company of