FC Barcelona’s sports medicine doctor reveals ‘winning health strategies’ at Arab Health 2017


An esteemed sports medicine doctor working for over a decade at FC Barcelona will present on ‘winning health strategies’ at Arab Health 2017.

Speaking on behalf of the Harley Street Medical Area’s Isokinetic Clinic, Dr Daniel Medina MD will present his experience at the club and how he used ‘big data’ and data science to create a winning team.

The presentation will consider the epidemiology of injuries across all sports at FC Barcelona and the continuing education programmes, research projects and approach to innovation.

Personalised player monitoring and nutrition and predictive analytics, decision-making algorithms and understanding of relational complexity will also be highlighted throughout the presentation.

Dr Medina said: “It is an honour to be speaking at the Arab Health Congress about my experiences at FC Barcelona. Innovation is at the heart of our work at FC Barcelona and in particular FCB Universitas and our Sports Innovation Hub project.

“We wish to share the knowledge we have acquired over the years in various fields, such as medical services and performance, in an external way, with other world-renowned organisations, institutions, academic institutions and technology companies through forums, conferences, educational programmes, and master’s degrees or developing research and courses, both face-to-face and online.”

Isokinetic is an international medical group specialising in the field of sporting injuries, treatment, orthopaedic rehabilitation and research. With more than 30 years’ experience in the treatment of patients in its eight clinics throughout Europe, it is listed as one of the 48 FIFA Medical Centres of Excellence in the world.

The group has its international headquarters on the Harley Street Medical Area, London – an area famed for its medical excellence in treating complex and life threatening conditions.

Behind its Georgian facade lays the latest in cutting edge medical technology and the area is proud to offer unique and complex surgeries performed by renowned surgeons, and many world class practitioners for the overall management of recovery and health of patients.

The Arab Health Exhibition & Congress is the largest healthcare exhibition in the Middle East. It is taking place from 30th January to 2nd February 2017 at the Dubai Convention and Exhibition Centre.

Dr Medina will present on ‘Big Data versus Data Science and how it is used in winning teams’ taking place on 1st February 2017, 14.30. He will also take part in a panel discussion on the topic of Big Data.