Throughout the history of the automobile, female pioneers have played a key role in the successful development of the driving pleasure we enjoy today. The inventor of the windshield wiper was a woman, as were the inventors of vehicle heating and of Kevlar fibers. Women made pioneering trips with the first motor vehicles around the dawn of the 20th century. The first circumnavigation of the globe in a car was made by a woman in 1929. The first trans driver to finish the 24-hour race around Germany’s legendary Nurburgring track was a woman.
Women have always made important contributions to the development of the automotive industry and have a strong influence.But vehicles always seem to be an exclusive design for men, and women’s needs are often ignored by automobile manufacturers and dealers. It seems that vehicles should be “masculinization”.
Since the launch of the so-called “La Femme,” a vehicle specifically designed for women by Dodge in 1955, the misunderstanding of women in the automotive industry has always been fixed: it seems that all women should be fond of pink, small and cute vehicles.
Today, a few decades later, the vehicle consumption data of women has soared rapidly, and it is surveyed that at least 70% of vehicle purchase decisions are made by women. Although women have no less interest, contribution, and purchasing power in the automotive industry than men, male dominated manufacturers still have complete initiative over vehicles.
Currently, some vehicle manufacturers still define female consumers with their inherent concepts, associating comfort and exquisite appearance with female consumers, rather than excellent performance and configuration of vehicles. That is to say, “they believe that even if a vehicle is manufactured specially for female consumers, it must be ‘pink'”.
In fact, numerous manufacturers, such as Lamborghini, Porsche, BMW, Renault, Nissan, and even Land Rover, have also begun to attach great importance to women’s perspectives. To be specific, Land Rover Evoque, launched by Land Rover in 2008, has been more favored by female consumers than male consumers to this day.
In China, with the rapid growth of women’s status since the 21st century, their autonomy and independence have also been developed and flourished with the liberation of their minds. More than 50% of vehicle buyers in first and second tier cities are women, and female consumers also emphasize their independence in this way.
Therefore, more vehicle brands in China will be equal to or even more focused on women’s demands.
As OMODA is a global emerging automotive brand, OMODA C5, its first cross SUV, can satisfy diverse needs of users, and win great favor from consumers by force of its fashionable appearance, excellent power performance, and five-star safety standards.
According to official sources from OMODA, OMODA is more popular among female users in the global market. In Eastern Europe, more than half of the 12,000 buyers OMODA surveyed were female owners, and they extended high praise for OMODA’s technological configuration, excellent powertrain, safety, and appearance.
In the Middle East market, OMODA has been launched in Qatar and Kuwait so far. In addition, Kuwait randomly interviewed 300 OMODA vehicle owners in the first half of the year, of which 60% were female car owners, which was even the result without targeted marketing for female consumers.
Following Kuwait and Qatar, OMODA will be launched in Saudi Arabia and the United Arab Emirates in the Middle East, and in addition to traditional gasoline vehicles, OMODA EV model will also be launched in UAE, which is undoubtedly worth looking forward to.
“In the face of an open market like the United Arab Emirates, where women possess higher social status and account for 30% of the market, the opinions and suggestions of female consumers are what we are willing and must take into consideration, and we are willing to believe that women will become a new force that cannot be ignored in the automotive market “, according to Ms. Gloria, director of OMODA UAE.