Fitness First drives Breast Cancer Awareness with its ‘Pink Power’ Campaign

  • Awareness is extremely crucial, early detection and treatment can result in curing breast cancer
  • Ladies took advantage of the fun, educational activity
Fitness First Team
Fitness First Team

Kuwait: Fitness First, one of the world’s leading health and fitness companies, and a part of Landmark Group recently hosted “Pink Power” an informative fun event held to support breast cancer awareness.

Themed as Party in Pink, the event began with an educational session conducted by renowned medical oncologist Dr. Susovana Sujit Nair, from Kuwait Cancer Control Center followed by a fun group exercise marathon which included body pump, Zumba step, body attack, body combat, Zumba and yoga all conducted by professional trainers. The venue came to life in pink and boomed with everyone’s favorite Zumba tracks and choreography.

The Fitness First Chief Operating Officer, George Flooks, while making the announcement, reiterated the company’s commitment in spearheading health and fitness awareness in the region. He also underscored the importance of exercising as a way of reducing the risk of diseases such as breast cancer and many other health related diseases.

“Since 2014, Fitness First has been driving breast cancer awareness by promoting compelling messages about fitness for good health in a fun way. Our objective as a leading fitness provider is to rally women in the Kuwait to recognize the importance of keeping fit as one way of minimizing the risks of breast cancer.” said George.

He further added, “Our Ladies-Only clubs are a testimony of our efforts towards encouraging women to chase their fitness goals in a well-kitted out environment. Ladies can comfortably and freely exercise through their fitness goals in these exclusive clubs regularly. For now, we would like to invite all ladies to try out our Fitness First clubs during weekends, all of this month.”

“I am delighted to be a part of the “Pink Power” initiative”, said Dr. Susovana Sujit Nair, medical oncologist from Kuwait Cancer Control Center. Approximately 1 in 9 women have an estimated life time risk for developing breast cancer. Everyone can join the fight by spreading knowledge about the disease, encouraging their loved ones to get screened. The earlier breast cancer is diagnosed, the better the treatment options available and the higher the survival rate. Breast cancer is a curable disease, agonizing and painful months of chemotherapy treatment can be avoided by only doing yearly check-ups and undergoing a life- saving mammography in women.”

“Breast cancer is the most commonly diagnosed cancer in Kuwait and is the second biggest killer of women in the country. While most people are aware of breast cancer, many forget to take the steps to detect the disease in its early stages. If discovered and treated at an early stage, 98 per cent of sufferers will survive. It is really inspiring to see the dedication of Fitness First and the support they receive from the Kuwait residents to spread the message on breast cancer awareness.”

All attendees were encouraged to adopt a healthy lifestyle, which include regular exercise and physical activity. The ‘Pink Power event was fun filled with vigor and vibrancy and open to everyone including non-Fitness First members.

About Fitness First:

Fitness First is one of the world’s leading health and fitness companies and in middle east it is owned and operated by Landmark Group, a leading retail organization in the Middle East and India. We have over 70,000 members in 65 clubs in 49 locations across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan and Kuwait.

We offer world class facilities including; best in class equipment, an array of innovative programmes, cardio, strength and freestyle areas, internationally accredited fitness professionals, free group exercise classes and multiple membership privileges.