Ford and Alghanim Auto’s “Drive the Future of Tough” Truck Tour Drives Excitement in Kuwait with Record Attendance

  • Ford Middle East and Alghanim Auto conclude three-day Truck Tour in Kuwait City, showcasing award-winning Built Ford Tough F-150 and Ranger, in addition to the Expedition
  • Kuwait City’s Sirbb Circuit played host to the tour which has already enjoyed great success in other Middle East countries this year
  • Over 1000 visitors were treated to “Waterfording,” “Drive Over” and “Articulated Frame” demos, and experienced interactive gaming, remote controlled Ford F-150 Raptor models racing and 3D ground art

fordKUWAIT CITY, Kuwait: Ford Middle East and Alghanim Auto recently concluded the latest round of the 2016 Truck Tour in Kuwait City, bringing the award winning Built Ford Tough F-150 and Ranger trucks, in addition to the Expedition, Ford’s largest utility vehicle, closer to Kuwaiti consumers.

Taking place at Sirbb Circuit from November 24th to 26th, Ford fans and motoring enthusiasts gained unrivalled access to a host of unique activations over the three day event, including first-hand experience of Ford’s world-class and award-winning truck and SUV offerings.

The line-up of activities for the 2016 Drive the Future of Tough Truck Tour included various engagement activities such as interactive gaming, remote-controlled Ford F-150 Raptor model racing and 3D ground art, which were a spectacular success, and complemented the Ford Ranger and F-150 Drive, and the Expedition displays to the delight of visitors.

“Drive the Future of Tough” also treated Ford fans and truck fanatics to amazing “Waterfording,” “Drive Over” and “Articulated Frame” demos, as well as a direct head-to-head competition pitting the new Ford Ranger against its greatest rival, with Ranger demonstrating its award-winning durability and ruggedness.

“Ford Middle East introduced a number of new vehicles throughout the region in 2016,” said Thierry Sabbagh, managing director, Ford Middle East. “Together with Alghanim Auto, Ford’s Drive the Future of Tough Truck Tour activity has been a great platform to introduce Kuwaiti customers to the world-class trucks and utilities that Alghanim Auto offers and to learn and experience what our ‘Built Ford Tough’ trucks are capable of.”

Fleet customers were invited by Alghanim Auto and treated to the Future of Tough Truck Tour, attaining first-hand experience of Ford’s durable capabilities and class-leading technologies available throughout the impressive range of legendary F-150s and Built Ford Tough Ranger pick-up trucks.

Tim Zimmerman, Vice President, Alghanim Auto, added: “Alghanim Auto is determined to provide service excellence to Ford customers, and it’s been a pleasure to be able to bring such an exceptional truck event to Kuwait. Allowing current and potential customers to get up close and personal with Ford trucks and SUVs, and their class-leading features and exclusive technologies will ensure that Ford remains top of mind when you think of ‘Built Ford Tough’.”

Alghanim Auto is the only importer authorized by Ford Motor Company to import Ford and MotorCraft® products in Kuwait. Ford Middle East reminds Ford and Lincoln customers they can get immediate access to original Ford and MotorCraft® parts as well as Ford Manufacturer warranty and Extended Service Plan (ESP) contract maintenance and repairs, in addition to maintenance and body shop repair services by Ford-trained and certified technicians at the dedicated Alghanim Auto Ford service centre in the Shuwaikh Industrial Area, opposite the Classical Car Museum and Sirbb Circuit.

The main service centre working hours are 7AM to 7PM from Saturday through Thursday. For added convenience, the Express Service working hours are 7AM to 10PM Saturday through Thursday, and 2PM to 7PM on Friday.

Ford F-150

The F-150 delivers an impressive combination of power, capability and efficiency – from advanced materials that improve durability and inhibit corrosion, to faster processors that enhance driving performance, to breakthrough cargo management and towing solutions.

A range of three engines provides more power to meet almost any customer need. A new 3.5-litre V6 engine with twin independent variable camshaft timing join the proven 3.5-litre EcoBoost and 5.0-litre Ti-VCT V8.

Both the exterior and interior design of Ford F-150 reflect decades of listening to customers and understanding their occupational and recreational needs. The exterior is characterised by a new shape that suggests capability, with a wider Built Ford Tough stance, prominent wheel arches and chiselled grille.

Comfort, utility and refinement define the truck’s interior. Ergonomically optimised seating for the front row positions enhances comfort, while extending legroom for rear passengers. Buttons and controls are optimised so they can be operated while wearing work gloves.

The all-new Ford F-150 continues the tradition of offering the broadest selection of trim levels in the full-size pickup segment. Six primary trims are available: XL, XLT, Lariat, Platinum, King Ranch, and Limited.

Ford Ranger

The new Ford Ranger Pickup has proven itself as one of the toughest and most capable vehicles in its class. With an exceptional 800 mm water wading depth, and with 230 mm of ground clearance, it is designed and engineered to handle the most extreme terrains with ease. Thanks to a 28-degree approach angle and 25-degree departure angle, drivers in the new Ranger can feel confident when taking on steep obstacles. The new Ranger proudly takes this legacy even further with upgraded engines, the adoption of electric power steering and improved ride quality and comfort.

The new, modern look lends a powerful presence on the road, and immediately conveys a sense of capability. The design is defined by a strong new trapezoidal grille, flanked by imposing chiselled projector headlamps that are shaped to flow into the front wings. This clearly accentuates the width and strong stance, thus making the new Ranger instantly recognisable with a bold, technical look.

The Ranger Pickup’s impressive performance, capability, payload and towing capacity are made possible thanks to the latest generation of powerful, more refined and fuel-efficient Duratorq TDCi diesel engines, as well as the proven Duratec petrol unit.

The Ford Ranger is available in a wide range of models and specification levels such as Base, XL, XLT, Limited, and the range-topping WildTrak to cater to customer needs whether for work or play. Ranger is available in single cab, Rap Cab and Double Cab variants.

Ford Expedition

Expedition, which was introduced in its first generation in 1996, is Ford’s largest utility vehicle, with seating for eight adults and a five-star Overall Vehicle Score from the National Highway Traffic Safety Administration. The Expedition takes full-size utility vehicle design to a higher level with a diverse line-up of vehicles, each featuring a distinct look and feel to give customers more choices.

The Expedition comes with an EcoBoost® engine that also powers the industry-leading Ford F-150, and a quieter cabin with more technology than previous-generation vehicles. Using direct injection and twin turbochargers the EcoBoost® engine provides more power, efficiency and performance.

The Expedition features the latest technologies, including available SYNC® with MyFord Touch®, passive entry with push-button start and Blind Spot Information System® with cross traffic alert.

The Expedition line-up in now available in Kuwait in five trims – including XL, XLT, King Ranch, Platinum, and Limited series. The design team incorporated specific themes to define the look for each series and reflect a different consumer lifestyle. This thoughtful planning means customer can select from the sporty XLT; the confident, elegant Limited; the sophisticated, urban Platinum; or the rural, rugged King Ranch. Each series has unique finishes specially selected to reflect the lifestyle and desires of the customer.

About Ford Motor Company:

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals.

Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.