Fractal Studio Chooses Customized INFiLED LED Display for UAE’s First xR and VP Studio

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The production crew shoots the xR project against the backdrop of the LED screen

SHENZHEN, China: In March, UAE’s first fully integrated extended reality (xR) and virtual production (VP) studio, named Fractal Studio, opened its doors in Dubai. INFiLED, a Global Manufacturer of LED Displays, was chosen to provide the complete customized 24x5m stage, located in the center of the 650sqm facility.

To meet Fractal Studio’s requirements for the bespoke curved 120sqm structure, INFiLED customized 560 GXII cabinets and created the massive 192° curved display with a pixel pitch of 2.5mm. INFiLED optimized the LED wall for the specific color spectra critical to Fractal’s camera use but unavailable in off-the-shelf LED panels. The customization also allowed the curve of the display to be placed where Fractal wanted it without having to change the entire supporting structure of the wall.

The combination of the rendering system powered by Disguise, Optitrack camera tracking system, FilmQuip Media equipment, and INFiLED LED backdrop formed the studio, which is claimed to have one of the most advanced infrastructures in the world. With the opening of the immersive 650sqm studio, Fractal has officially brought the xR-VP revolution to the Middle East.

“xR is revolutionizing the industry and is opening creative options that we could only dream of 2 years ago. It is on the same scale as the introduction of digital editing coming from tapes, or the access to VFX we have all been enjoying in recent years. Being as forward-thinking as it is, the UAE can become a bedrock of this technology by attracting and educating the creative talent pool and productions.” Said Azin Samarmand, Managing Director of Fractal Studio. “We’re extremely happy to have worked together with INFiLED on this massive project. Besides their expertise and enhanced LED solutions, most importantly, the team came down to guide us personally and supported us every step of the way.

“We’ve been working closely with Fractal and all other parties involved to achieve this impressive, customized set-up,” said Marco Bruines, Sr. Vice President of INFiLED EMEA. “The combination of the seamless curve, high refresh rate, and vivid colors of the massive LED backdrop offer state-of-the-art 8K resolutions and allow outstanding quality on and off-camera. We are delighted to be part of this amazing project as exciting times are coming with the revolution of the xR industry!”

About INFiLED’s GXII Series

The GX II series LED display is a lightweight, thin LED solution for indoor and outdoor rental  installations. The cabinets of this series are made from high-strength, lightweight die-casting magnesium-aluminum material which makes them easy to assemble and disassemble. The product can be used as a flat and curved display it can bend up to ±10°. The GXII series comes in cabinet sizes of 1000*500mm and 500*500mm. Different cabinet sizes can be combined to form a special-shaped screen, which provides a brilliant solution for various scenarios such as concerts, outdoor advertising, conference centers, and event venues.

About INFiLED

INFiLED is a high-tech enterprise specialized in developing and manufacturing large LED video equipment. INFiLED’s product application range covers advertisement, transportation, sports, events, command & control, corporate branding and meetings, creative applications, and many more. With installations in over 85 countries and over 135 patents, one of the highest numbers in the industry, INFiLED is striving to be a top brand of LED screen manufacturing to enlighten the world with a visual feast!