Framesi presents MORPHOSIS – the ultimate hair care and treatment solution


UAE: Framesi, one of the most renowned hair care brands worldwide with a complete portfolio of professional hair treatment, styling products and colors, marketed by Enigma Beauty Group in the UAE presents the extraordinary hair treatment product line-up called MORPHOSIS. A series of Hair Treatment Line formulas that provide ultimate performance and offer beauty, health and self-esteem. The MORPHOSIS Hair Treatment Line includes shampoos, conditioners, maximizers, fillers and fluids.  

MORPHOSIS Hair Treatment Line products are segmented to address specific issues and offer superior solutions to repair all scalp and hair related problems. The 3 products that are most suitable to all hair type include RE-STRUCTURE, ULTIMATE and PRO-FORCE.

MORPHOSIS RE-STRUCTURE is a three-step treatment composed by revitalizing shampoo, express filler and precious fluid. The main ingredients of this treatment include marine collagen and tone protein that helps provide an intensive treatment to restructure and regenerate the hair.

MORPHOSIS RE-STRUCTURE PRO-FORCE is a protective and strengthening treatment for hair with a two-step treatment composed of a bonder and a sealer. It is designed to rebuild the hair structure during color and bleaching service with marine collagen, hyaluronic acid and vitamin E. 

MORPHOSIS ULTIMATE is an instant Luxury Treatment for supreme hair care. It comprises three steps – shampoo, maximizer and ultimate care treatment to revitalise and recreate natural hydration, acting as an instant perfecter of the fiber. 

All MORPHOSIS treatments are developed to ensure enhanced results following diagnosis, prescription, method of application and home maintenance.

Framesi, with over 70 years experience in the hair care industry, offers the ultimate in affordable Italian hair luxury solutions, without compromising on quality or creativity. It provides a complete portfolio of professional-only hair colour, hair treatment and styling products, with a primary focus on state-of-the-art ingredients and innovative technology. 

About Us:

 Inspired by founder Roberto Franchina in Milan, Italy, FRAMESI – A forever and always dedication to the professional hairdresser with innovative, high quality hair care products that deliver in salon precision, predictability and performance.