Catch your favourite personalities at Free Fire’s annual international celebrity event
Dubai: Garena today announced that the Free Fire All Stars (FFAS) will return this July. Free Fire’s annual international celebrity event will showcase popular influencers and players from three regions – the Americas; Asia; and Europe, the Middle East and Africa (EMEA) – as they come together virtually to compete with each other. Fans can look forward to their favourite #StarsOnFire interacting with one another online, many for the first time!
The FFAS 2021 represents Garena’s latest effort to celebrate its global community of content creators by providing them with a platform to get together and build bonds with one another.
The FFAS 2021 follows two collaborations by Garena involving celebrities in the MENA region. Popular footballers from the region Trezeguet and Hakimi recently swapped their football shoes with mobile phones for an online Free Fire charity competition for US $20,000 with the prize money donated to the winner’s chosen charity. Trezeguet, who won the contest, chose The Children’s Cancer Hospital 57357 in Egypt and personally visited the hospital to spend time doing engaging activities with the children while handing over the winnings. Garena Free Fire’s latest ambassador, Mohamed Ramadan also released the “The Champion” song and music video to show support for MENA representatives during the Free Fire World Series 2021 in Singapore, gaining 8.7 million views on his official YouTube channel thus far.
The FFAS 2021 will comprise three separate tournaments that will be held in three regions – the Americas; Asia; and EMEA.
|Dates||23 July – 25 July||30 July – 1 August||6 August – 8 August|
|Participating Regions||BangladeshIndiaIndonesiaMalaysia, Cambodia, Philippines (MCP)PakistanTaiwanThailandVietnam||Commonwealth of Independent States (CIS)EuropeMiddle East and North Africa (MENA)||BrazilLATAMNorth America|
Each regional tournament of the FFAS will be held across three days, with each day featuring a different theme:
- Day 1: Bomb Squad
- Day 2: Clash Squad
- Day 3: Battle Royale
In each regional tournament of the FFAS, the winning team for each day will take home US$10,000.
The FFAS 2021 will be broadcast live on a host of streaming platforms and accompanied by local commentary. Stay tuned for more details on the streaming schedule.
Free Fire is an immersive battle royale game created specifically with mobile gamers in mind. Developed and published globally by Garena, Free Fire achieved a record high of over 100 million peak daily active users in 2020. Free Fire content on YouTube was also the 3rd most watched game for the year with 72 billion views.
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019 and 2020, according to App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.