Featuring Disney Princesses and Marvel superheroes, the collaboration further encourages MENA audiences to eat healthy
Dubai, United Arab Emirates:: Through a recently announced collaboration with The Walt Disney Company, Fresh Del Monte will be giving some of its produce a fresh look. From fruit to fresh juice, the new product packaging will now feature popular characters from the wonderful world of Disney.
The collaboration marks Fresh Del Monte’s latest effort to encourage healthy eating across the MENA region. The tie-up will also allow consumers to enjoy Disney’s treasured characters in a new way, with Disney Princesses and Marvel’s Spider-Man making healthy food more fun.
“The new collaboration falls in line with Fresh Del Monte’s commitment to serving its most meaningful cause: to produce and market healthy and nutritious products that appeal to consumers and encourage families to adopt healthy eating habits by increasing their consumption of fruits and vegetables,” commented Ms. Racha El Aawar, Fresh Del Monte’s Regional Marketing Director for the Middle East and North African region. “As part of the agreement, we will carry out a launch campaign, supported by marketing activities across the region, to expand awareness of our healthy, great tasting products, which feature popular Disney and Marvel characters that kids know and love, given that the Walt Disney Company shares our commitment to promoting healthy lifestyles.”
Fresh Del Monte continues to explore new ways of making healthy eating an enjoyable experience for consumers across MENA. The new Disney-inspired line will be available in Saudi Arabia, Kuwait, Qatar, Oman, Egypt, and the UAE soon.
About Del Monte Fresh Produce Middle East and North Africa:
The Del Monte group of companies in the Middle East and North Africa (“MENA”) is a leading producer, marketer and distributor of fresh and value-added fruits and vegetables and other fresh produce, ultra-fresh beverages and prepared food; refining the market and providing solutions for healthy eating. The Company’s agricultural and manufacturing practices are validated by local and international standards in sustainability, quality, food safety, and social accountability and comply with all applicable laws. The Company markets its products under the Del Monte® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness and reliability for over 125 years. MENA is an indirect subsidiary of Fresh Del Monte Produce Inc. and is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes Disney Parks, Experiences and Products; Disney Media & Entertainment Distribution; and three content groups—Studios, General Entertainment and Sports–focused on developing and producing content for DTC, theatrical and linear platforms. Disney is a Dow 30 company and had annual revenues of $65.4 billion in its Fiscal Year 2020.