The Middle East Gaming Market is on the move and Zone intends to amplify it

Adi K Mishra, Founder and CEO, Zone

UAE: Forget attending the movies and listening to music is very much yesterday’s vibe according to the latest Middle East leisure findings. Gaming is on the up as e-sports brings communities together and creates lasting bonds. With this in mind there is some very exciting news for the myriad of talented players in the region.

Utilising the upturn of this increasing dynamic are Zone, a community driven gamefi ecosystem formed on Algorand (a blockchain based cryptocurrency platform). They carry a clear mission of transforming the industry with a strong focus on integrating the user base and providing a unique “play to earn” environment.

Initiating this visionary UAE based drive is Zone Founder and CEO Adi K Mishra. “These are exciting times as we launch on-gaming challenges for the masses. We can now bring together our million plus gamers from South Asia via our existing e-sports platform and integrate them into our Zone play-to-earn economy”.

Mishra continued” E-sports are witnessing substantial business demand in the current market scenario, thus driving the overall gaming industry across the Middle East. Having achieved a more than successful funding round**, we at Zone, move forward with a clear vision of revolutionizing this space, and in tandem creating a host of new challenges for likeminded gamers”. 

With gaming on the rise in the Middle East, especially in UAE and KSA, the industry is now recognised as a platform for governments and brands to reach a global audience. Indeed, its popularity is believed to eclipse that of attending worldwide movies and concerts cementing its position as an entertainment leader.

With that in mind Zone aim to grab the attention of the Middle East market and have a plethora of gaming goodies in which to do so. Including the recent announcement of AFK Elephants in conjunction with Boundless Art, Zones very own NFT collection.

** A USD 1.6 million funding round was led by Borderless Capital. While other notable organizations like Saeed Aldarmaki’s Sheesha Finance and Karma Innovations joined the round. Also, the company has advisors such as Joey Brander, the managing partner of First Serve Partners.

ZONE is a community-driven gamefi ecosystem built on the Algorand blockchain to bring together gaming and decentralized finance, or GameFi. ZONE has combined the best elements of blockchain, NFTs, and gaming to create the most accessible, most versatile, and most adaptable GameFi experience in the blockchain space.