- A projection mapping show across 5 cities brought celebrations to fans around the world, which saw a world record set in the process
- Free Fire also had a special celebration with MENA players
- Free Fire’s 4th anniversary culminated in the in-game party over the weekend
Dubai: Free Fire’s 4th anniversary celebration with its global community of players concluded over the weekend with much fanfare through various in-game activities.
Garena celebrated Free Fire’s 4th anniversary by breaking the Guinness Book of World Records in Las Vegas, U.S., by producing the world’s largest projected video game display onto the side of the historic Tropicana Las Vegas Resort. Garena more than doubled the current World Record and officially marked its entry into the Guinness Book of World Records.
Free Fire also took a trip down memory lane and looked at various player statistics over the last four years, including the ‘Most Used Character’, ‘Most Picked Weapon’, and more.
Free Fire’s characters gathered for a music party not to be missed
Free Fire’s characters are an integral part of the experience that players have grown to enjoy. With the 4th anniversary CG video, players got the chance to see how Kelly, Moco, Hayato, and Wolfrahh came together to join the celebratory music party.
The idea of gathering and reuniting was a central theme for Free Fire’s 4th anniversary celebrations, as Garena gathered players and communities from around the world to join them in celebrating four years of Free Fire.
Free Fire’s 4th anniversary projection mapping show brought celebrations to fans around the world
Free Fire’s 4th anniversary celebrations were brought to life in 5 cities across the globe with an exclusive projection mapping show. The show saw a combination of the different themes of the 4th anniversary celebrations coming together as one. ‘Reunion’, the theme song by DJs Dimitri Vegas & Like Mike, Alok, and KSHMR, took centre stage for the show, culminating in a series of celebratory displays from the Free Fire universe.
Garena brought free Fire’s very own Training Ground to the KL Tower in Kuala Lumpur, Malaysia, with its 4th anniversary projection mapping show becoming the first game to hold such a show there! The in-game online experience was replicated through a projected mapping display and brought to life an experience usually only enjoyed in Free Fire.
Free Fire’s 4th anniversary celebrations is a dedication to players all over the world
To include its global community in its 4th anniversary celebrations, Free Fire collected well wishes and stories from players all around the world for the ‘Free Fire Story Series’. The series looks to celebrate players’ favourite Free Fire stories from when they started playing by showcasing them to the wider community!
Garena Free Fire collaborate with dance crews from MENA
To mark their 4th anniversary, Free Fire collaborated with leading local dance groups – Swaggers Crew of Egypt and Morocco’s L’Baroque. The collaborations saw Swaggers Crew and L’Baroque take to the floor in separate videos and showcase their moves by performing to the anniversary’s theme song ‘Reunion’ created by globally renowned DJs Dimitri Vegas & Like Mike, DJ Alok and DJ KSHMR
Free Fire MENA fans used the #DanceWithFreeFire on TikTok to mark the 4th anniversary celebrations. The hashtag has reached 2.3 million videos as of the 28th of August while the #FreeFire4anniversary hashtag reached 3B.
The dance crew videos can be watched here – Swaggers Crew video and L’Baroque’s crew video while the highlights of the Free Fire’s 4th anniversary celebrations can be seen here.
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019 and 2020, according to App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.