The first of its kind survey in the Middle East aims at gauging the ‘market sentiment’ and share the internal challenges faced by the downstream industry in the Gulf Cooperation Council (GCC).
UAE , Dubai: According to the first Gulf Downstream Industry Survey, conducted in cooperation between the Gulf Downstream Association (GDA) and The Boston Consulting Group (BCG), the refining market is expected to remain volatile in the medium term, with significant uncertainties on the demand side, mainly linked to the economic growth prospects of the US, Europe and China. In the longer term, several trends are expected to have a potentially disruptive impact on refined product demand: efficiency improvements; electric vehicles and other alternative fuels for transportation, (e.g. CNG, LNG, and hydrogen); demographics (for example, an aging population in advanced economies); new mobility models, such as car-sharing/-pooling; changes in the power generation mix, with increasing share of natural gas; and the new MARPOL regulation, with the development of a new marine fuel mix.
All of this exists in a context of continued capacity additions in the Middle East and Asia, triggered often by self-sufficiency and energy security considerations rather than economics or global demand and supply considerations. All these variables, both on the supply and on the demand side, will contribute to a persisting situation of uncertainty also longer term.
“Refining is a traditionally cyclical industry, so players are used to ups and downs – nevertheless, the uncertainties laying ahead in the next decade are probably more than used to be in the past”, says Mirko Rubeis, Partner & Managing Director at BCG.
The Gulf Downstream Industry Survey was conducted from July to August 2017, with approximately 40 executives, experts, and professionals from national oil companies, financial institutions, and major equipment manufacturers with interest in the GCC bringing different perspectives on the Gulf downstream industry.
The survey gauged the sentiment about external factors, such as macroeconomic sentiment, refined product supply and demand, refining margins, competition, and regulation. It also investigated internal capabilities, such as technology and innovation, operations, projects, organization and processes, and people and talent.
“The latest trends of the GCC Downstream Industry have been consolidated in a survey” said Audah Al Ahmadi, Secretary General of the Gulf Downstream Association (GDA). “Sharing views and learning from each other is particularly important when facing decisions in a changing environment. For this reason, we were very excited about the idea of partnering with BCG on this initiative. The ambition of GDA is indeed to bring together all the leading players of the Gulf Downstream Industry under one roof and facilitate sharing knowledge and best practices”
While the external market shows elements of uncertainty and volatility, GCC players have clear ideas with regards to the internal capabilities that needs to be developed to compete effectively in the market.
- 74 percent of respondents believe that developing advanced trading capabilities for refined products is either “important” or “very important” for Gulf refiners to capture more value from the growing export of refined products.
- For 92 percent of respondents, technology and innovation are considered “important” or “very important” for their organization. They are seen as particularly critical given the expected disruptions that will affect the downstream industry in the coming years.
In terms of operational excellence, reliability and gross margin optimization are considered the most important improvement areas. “Reliability should be considered a ‘table stake’ nowadays, but still several players struggle to maintain high utilization rates”, says Rubeis. “Gross margin optimization is essential to extract value from the large investments carried out in the last years, but still in many assets focus remains on volume balancing for the local market rather than on value maximization”, adds Rubeis.
Capital programs of Gulf refiners are expected to increase in value or remain the same in the future. However, almost half of the respondents believe that they do not have yet the full set of systems, processes, and capabilities to effectively manage large capital programs. “This is a clear call to action considering the large capital expenditures in the region”, notes Rubeis.
Gulf refiners also face challenges to attract and retain talents, particularly within the local workforce. “Given the strong competition for talents from other industries, downstream companies should really invest in these areas, particularly in the way they manage talents, develop their capabilities, motivate them through adequate career paths”, adds Rubeis.
Capability building should focus mainly in the area of Technology and Innovation, followed by Engineering and Technical, ranking second. Not surprisingly, the other areas of attention are Operations and Commercial/Marketing, reflecting the shift required to key players in the region to evolve from simple manufacturer to trader and marketer of products in the competitive global arena.
About The Boston Consulting Group:
The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with more than 90 offices in 50 countries.
About The Gulf Downstream Association:
The Gulf Downstream Association (GDA) is a non-profit organization that brings together downstream companies, suppliers, and experts with interests in the Gulf region. Created in 2016 and based in Bahrain, its main founding members are Saudi Aramco, Kuwait Petroleum International (KPI), Bahrain Petroleum Company (BAPCO), and Kuwait National Petroleum Company (KNPC). GDA is determined to become a leading internationally recognized association, contributing to further developing the industry and drawing mutual benefits for its members by sharing knowledge and best practices.