- Understanding the latest trends in merchant services: advancements, consumer behavior, and shifting market dynamics
Sailesh Malhotra, General Manager, GCC
Wednessday May 15th | 10:00 | MERCHANT PAYMENT SERVICES – STAGE 3 - Brand evolution vs. brand revolution: making incremental changes to your brand and undertaking a complete overhaul
Luis Tomassoni, Chief Marketing Officer
Wednessday May 15th | 11:40 | CMO SUMMIT – STAGE 7 - Diamond Sponsor Keynote Interview – Turning Headwinds into Tailwinds
Omar Yassine, Executive Director Growth & Strategy
Wednessday May 15th | 13:30 | DIGITAL BANKING BATTLEFIELD – STAGE 1 - Digital wallets remain in vogue: what is next for the booming cross-sector virtual as consumers continue to reach for their phones
Ziyad Al Eisa, CEO of KSA, Geidea
Wednessday May 15th | 15:20 | PAYMENTS PODIUM – STAGE 3 - Get more time to pay online and in-store: the installment and subscription payment of the future
Ahmed Nader – GM Egypt
Thursday May 16th | 10:30 | CREDIT & LENDING LAB – STAGE 3 - The race for identity verification and onboarding is on: how will AI make an impact
Sujit Unni, Group Chief Technology Officer
Thursday May 16th | 10:40 | IDenTECH STAGE 2 - Fintech diversity: enter all demographics saving the fintech missteps
Rohan Sahu, Group Chief Product Officer
Thursday May 16th | 14:00: FINTECH FORUM STAGE 1
We hope you can keep us in mind if there are any opportunities available. If you will be at Seamless ME, please also do drop by our booth H7C30 and we would love to chat some more over some bites and coffee.
Geidea’s team of experts will also participate in several panel discussions, providing valuable insights into industry trends and emerging technologies. Attendees can join the following sessions:
Geidea recognizes the significance of Seamless Middle East as a hub for industry collaboration, innovation, and thought leadership. As a leading player in the fintech space, Geidea is committed to staying at the forefront of industry developments and leveraging opportunities to drive innovation and growth.
Geidea is a leading fintech payment service provider offering digital banking technology, smart payment terminals and business management solutions for SME’s in retail and digital commerce, currently serving over 150,000+ merchants worldwide. Founded in 2008 by Saudi entrepreneur Abdullah Faisal Al-Othman, the company is expanding rapidly across the region with operations in UAE and Egypt, serving both financial institutions and small and medium businesses.
Geidea believes that the latest payments and commerce technology should be accessible, affordable, and intuitive for everyone. The company continues to focus on its mission of empowering merchants with the tools to start, manage and grow their businesses, which is at the heart of what Geidea does. Geidea has become the first non-bank entity in the Kingdom to obtain an acquiring license from the Saudi Central Bank “SAMA” to provide financial services directly to merchants and small and medium enterprises.










