GELLIFY joins the Innovation Committee at Arab Health’s startup competition, which begins tomorrow May 24

Massimo Cannizzo_CEO and Co-founder at GELLIFY Middle East

Dubai, United Arab Emirates: Massimo Cannizzo, Co-founder and CEO at GELLIFY Middle East, an innovation platform managing a venture capital fund invested in B2B tech startups and a healthcare system integrator that builds platforms and applications integrating solutions developed to support digital transformation of the ecosystem, will be among the jury comprising healthcare innovation experts at Innov8 Talks.

Based on his experience in mentoring startups, Massimo suggests “adapting their products to meet what is currently needed in the industry.” He continues, “To get the attention of investors, be prepared to demonstrate how reliable your team is backed with smart, game-changing ideas that are practical and achievable. I look forward to hearing unique and innovative solutions that will improve the healthcare industry from fresh talents.” 

Innov8 Talks will feature 32 startups vying for a mentorship programme and a stand at Arab Health 2022. The online competition begins tomorrow May 24 during the first leg of Arab Health 2021. In each of the four rounds, eight startups from all over each day will be given eight minutes each to pitch to the Innovation Committee. The final pitch-off will take place the week of June 7 where four shortlisted startups will compete, and the Innov8 2021 winner will be announced at Arab Health. More details about the competition can be found on Innov8 Talks 2021. 

During the second leg of Arab Health, the live edition, check out Massimo speak about the latest healthcare technologies and best practices at a live conference on June 24 at the Dubai World Trade Centre. Please register to attend through this link: Arab Health 2021 registration. 

GELLIFY is an international innovation hub operating across the Middle East, Italy, UK and Spain. The company manages a Venture Capital fund and provides consultancy and technology solutions developed by its portfolio of 28 B2B tech startups. For more information, please visit 


GELLIFY is an innovation platform that connects high-tech B2B startups with organizations to innovate their processes, products and business models. Headquartered in Italy with offices in Spain and the UAE, the company’s success banks on its unique model, which infuses businesses with the latest technologies from B2B startups and GELLIFY capabilities. GELLIFY brings startups from their embryonic ‘air’ or ‘liquid’ state to a reliable and scalable ‘solid’ state using its unique ‘GELLIFICATION’ growth program. This growth is funded through smart investments supplied by GELLIFY and its co-investors. GELLIFY has also built a community called ‘EXPLORE’ where entrepreneurs, innovators and professionals can connect on any digital device. Through the app, available for download from App Store and Google Playstore, participants can engage in phygital (physical and digital) experiences, take part in events, and infuse their businesses with the latest technologies from startups and GELLIFY capabilities.  

GELLIFY comprises three business units: (1) GELLIFY for Startups, which provides more comprehensive services than mentorships and basic services that are typical of incubators through its ‘gellification’ program; (2) GELLIFY for Companies, which provides open innovation services used to design and implement digital transformation of small businesses and large corporations; and (3) GELLIFY for Investors, which provides investment advisory services and the management of a GELLIFY investment fund on selected innovative B2B tech startups.