Dubai, UAE: For the first time in the Middle East, “Space Jam: A New Legacy” Experience will take place this Dubai Summer Surprises (DSS) at City Centre Mirdif, from July 15 to 26, 2021 and will feature daily activities from 12:00pm – 9:00pm.
Coinciding with the all-new live-action/animated adventure “Space Jam: A New Legacy”, releasing in VOX Cinemas on July 15th, get ready for a high-energy experience like no other!
At City Centre Mirdif’s Central Galleria you can experience lots of fun and exciting activities for the whole family! Watch crazy basketball dunkers on the basketball court doing some Mad Hops, while listening to a live DJ “turn it up” with some breaking beats, including the film’s star-powered soundtrack.
MC Sharara, who recently received the UAE Golden Visa, will interact with the crowd and make sure the event is a Slam Dunk!
Michelle Walsh – Senior Director Marketing & Communication – Majid Al Futtaim Shopping Malls
said: “Being able to introduce the “Space Jam: A New Legacy” experience to the UAE and for the first time in the Middle East is an exciting journey for us at Majid Al Futtaim. This experience is an extension of our vision to deliver exceptional value for all our customers as it coincides with the movie premiere in VOX Cinemas. This experience will also serve as the perfect opportunity to welcome people of all ages to engage with the interactive games and activities planned indoors to beat the summer heat. It not only brings the movie to life, but it also encourages people to be more active during the day when it’s too hot to engage in any outdoor activities.”
A themed kids activity area will keep the young ones on their toes! This includes games like a Looney Tunes character puzzle, free throw basketball challenge and a coloring wall, just to name a few. Many photo opportunities, including the ultimate UV room for that perfect Instagrammable photo makes this experience one not to miss!
Additionally, visitors will have the chance to meet members of the Tune Squad, with Bugs and Lola Bunny greeting fans at the experience!
The movie, “Space Jam: A New Legacy”, starring LeBron James, is set to start screening on July 15th and will be in cinemas throughout the experience and can be viewed at City Centre Mirdif VOX cinemas.
ABOUT “SPACE JAM: A NEW LEGACY”
NBA champion and global icon LeBron James goes on an epic adventure alongside timeless Tune Bugs Bunny with the animated/live-action film “Space Jam: A New Legacy” from director Malcolm D. Lee and an innovative filmmaking team including Ryan Coogler and Maverick Carter. This transformational journey is a manic mashup of two worlds that reveals just how far some parents will go to connect with their kids. When LeBron and his young son Dom are trapped in a digital space by a rogue A.I., LeBron must get them home safe by leading Bugs, Lola Bunny and the whole gang of notoriously undisciplined Looney Tunes to victory over the A.I.’s digitized champions on the court: a powered-up roster of professional basketball stars as you’ve never seen them before.
James stars alongside Oscar nominee Don Cheadle (the “Avengers” films, “Hotel Rwanda”), Khris Davis (“Judas and the Black Messiah,” TV’s “Atlanta”), Sonequa Martin-Green (TV’s “The Walking Dead,” “Star Trek: Discovery”), newcomer Cedric Joe, Jeff Bergman (“Looney Tunes Cartoons”), Eric Bauza (“Looney Tunes Cartoons”), and Zendaya (upcoming “Dune,” “Malcolm & Marie”). Lee directs from a screenplay by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Jesse Gordon and Celeste Ballard, story by Juel Taylor & Tony Rettenmaier & Keenan Coogler & Terence Nance and Terence Nance. Based on “Space Jam,” written by Leo Benvenuti & Steve Rudnick and Timothy Harris & Herschel Weingrod. The film’s producers are Ryan Coogler, LeBron James, Maverick Carter and Duncan Henderson, and the executive producers are Sev Ohanian, Zinzi Coogler, Allison Abbate, Jesse Ehrman, Jamal Henderson, Spencer Beighley, Justin Lin, Terence Nance and Ivan Reitman.
Warner Bros. Pictures Presents a Proximity/The SpringHill Company Production, a Malcolm D. Lee Film, Space Jam: A New Legacy. The film will be distributed worldwide by Warner Bros. Pictures.
ABOUT MAJID AL FUTTAIM:
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 280 outlets.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
ABOUT WARNER BROS. PICTURES:
Warner Bros. Pictures Group is comprised of Warner Bros. Pictures, New Line Cinema, Warner Animation Group and DC-based film production. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Pictures Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films comprised of worldwide theatrical releases and films premiering exclusively on HBO Max.
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