Givaudan Taste & Wellbeing to showcase food experiences inspired by consumers at Gulfood Manufacturing 2023 in Dubai0


Leveraging its long-standing expertise, Givaudan is co-creating multi-sensorial food experiences supported by instant consumer feedback.

Givaudan, a global leader in taste and wellbeing, announced its participation at the upcoming Gulfood Manufacturing 2023. During this event, Givaudan will showcase consumer-centric food and beverage innovations. There will also be a co-creation demo session for concept modifications, followed by instant consumer liking predictions based on these adaptations. 

Building on its vast culinary and beverages expertise, Givaudan emphasizes authenticity in every consumer product. Under the theme of “Food Experiences Inspired by Consumers,” the company will spotlight the breadth of it product portfolio around three pivotal areas: ‘Feel Good’, ‘Does Good’, and ‘Imagine’. 

The ‘Feel Good’ Zone presents a curated tasting journey. Visitors can experience fizzy drinks enhanced with natural caffeine, alongside mocktails infused with sustainable TasteTrek® Citrus flavors. The zone also highlights culinary concepts featuring TasteSolutions® and innovative flavor technologies. The diverse chilli collection spans from mild to wild, while plant-based savouries showcase Givaudan’s TasteEssentials® and Taste Collections. A sensory exploration of innovation and authenticity awaits.

In the ‘Does Good’ zone, Givaudan highlights energy-boosting concepts tailored for gamers seeking sustained focus and performance. Additionally, the zone features innovative beverages infused  with calming botanicals, addressing the rising demand for natural hydration solutions, and employs advanced sugar-reduction techniques for a healthful touch.

In the ‘Imagine’ zone, Givaudan showcases the synergy of consumer insights, sensory expertise, and advanced digital and AI tools in product innovation. Visitors can engage in a co-creation approach, adjusting prototypes to see shifts in consumer preferences. The demonstration emphasizes a pilot of our predictive model, versatile and adaptable to various category needs and specific customer priorities.

Antoine Khalil, Head of SAMEA, Givaudan said, “We are excited to participate once again at Gulfood Manufacturing, a leading regional platform where industry experts and customers meet yearly to discuss the latest food and beverage trends. This year’s Gulfood Manufacturing theme “The Smarter Future” gives us a great opportunity to showcase how Givaudan is supporting customers meet the complexities of consumers’ evolving needs and expectations with our latest digital solutions and product innovations. 

About Givaudan:

Givaudan is a global leader in Fragrance & Beauty and Taste & Wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers, we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good. In 2021, Givaudan employed over 16,800 people worldwide and achieved CHF 6.7 billion in sales with a free cash flow of 12.6%. With a heritage that stretches back over 250 years, we are committed to driving long-term, purpose-led growth by improving people’s health and happiness and increasing our positive impact on nature. This is Givaudan. Human by nature.

About Taste & Wellbeing:

Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game-changing innovations in food and beverage. This is Givaudan. Human by nature.