Glowing gold and diamonds catch the eye of visitors at the Jewellery and Watch Show 2022


Abu Dhabi: The fifth day of the 29th edition of The Jewellery and Watch Show 2022 was visited by huge numbers of attendees who took advantage of special offers and unique collections that were on display by the most prominent local and international brands.

Held at the Abu Dhabi National Exhibition Centre – ADNEC, the show attracted enthusiasts of  yellow metal, diamonds, and pearls with people discovering the latest contemporary fashion lines in the world of jewellery.

This year’s edition saw the participation of 110 exhibitors, representing major local and international brands of the watch and jewellery industry They emphasized the importance of the exhibition in giving them the opportunity to showcase their exclusive collections.

Lulia Al Fardan, General Manager of Al Fardan Jewellery said: “We are delighted to unveil our exclusive collection of natural gulf pearls jewellery, as well as the much-anticipated capsule collection – Al Noor, which was developed under the cultural ambassadorship of VIP Emirati personalities. This is our first time we are participating in JWS, and we are extremely enthusiastic at the outcome of this show. We believe that participating in such renowned events contributes to introducing our brand to a wider market that such events give us the opportunity to connect with other exhibitors and learn from their experience. We are pleased to offer exclusive prices only during the exhibition.”

Doumit Zoughaib, Owner of Zoughaib & Co. said: “Our company was founded in 1981, the brand has since grown to become one of the leading luxury jewellery brands in the region. We are creating exclusive designs and innovative jewellery lines that are aimed at every woman who is looking for elegance in simplicity, distinction in style and glamour in timelessness. By participating in JWS, we presented our newly designed creative gold and diamonds luxury jewellery collections and events such as JWS will certainly play a big role in communicating the brand culture, values to our customers. We are thrilled to announce that we will be offering to all the visitors exclusive and special discounts on all the items during the whole period of the exhibition”.

Ghada Hussain Al Fardan, Vice President & CEO of Al Fardan Jewellery Dubai said: “Our participation this year is marked by the launch of our exclusive collection called Al Tawash on the Jewellery and Watch Show 2022. The collection is made of natural pearls that represent our ancient heritage. We would like to inform our customers that natural pearls are available in our stores and made to desired style and budget, and we have special discounts during the exhibition.

Jamil Dimachkie, General Manager, Amwaj Jewellery said: “The Jewellery and Watch Show plays an important role in supporting the economic development in Abu Dhabi. It is an ideal destination to attract visitors from all over the world to discover our latest collections, providing an opportunity for customers to acquire the most prominent pieces that meet their needs.”

Rafif Tarabishi, General Manager, Abdulla Al Masaood & Sons Jewellery said: “Our company is one of the first participants in the Jewellery and Watch Show 2022 held in Abu Dhabi since its first launch. We have 15 brands displaying their products Al Masaood, according to a variety of designs and different shapes that meet the desires of all customers and our pieces are distinguished by craftsmanship and precision execution”.

Ahmed Anizan, PR& Business Development Manager, Salem Al Shueibi Jewellery said: “We are keen to participate annually in the Jewellery and Watch Show, as an Emirati company based in Abu Dhabi. The exhibition is an opportunity to display many collections from all our factories, which allows for a multitude of options at various prices. We launched a new collection on the exhibition under the name “Lupin” by the designer Shamma Al Hallami, and it consists of five pieces weighing approximately half a kilo studded with diamonds and precious stones. We have launched exclusive discounts and up to 75% discounts on diamond sets during the exhibition”.

The Jewellery and Watch Show 2022 runs until November 13. Visitors can register for free via the website, or at the main gate of the Abu Dhabi National Exhibition Centre – ADNEC, to enjoy the latest unique jewellery pieces and stylish watches.