Go All In with Hardee’s for a chance to go Skydiving


Five lucky customers will get a chance to go skydiving with their Hardee’s order

Brace yourself for the dive of your life because Hardee’s is offering five lucky customers the chance of a lifetime to go skydiving. As part of it’s Go All In Campaign, Hardee’s surprised two foodies at their doorstep with a camera crew and offered them a chance to drop whatever they are doing and  ‘Go All In’ with an offer to go for a skydive tandem jump, right there and then. Place an order for any of the Hardee’s combo meals through the website, call center (+971) 600-569000 or Hardee’s app from 23rd February to 15th March 2021 and enter an online raffle draw to stand a chance to win this unique opportunity. Anyone over the age of 18 years is allowed to participate and the five lucky winners will be announced on 18th March 2021 on Hardee’s social media pages.

The thrill and excitement was filmed by the Hardee’s camera crew; starting from delivering the order to surprising the happy customers to the actual skydive. The idea was to show the most unlikely people, at the most unlikely moments, are happy to go all in. All they need is the opportunity that Hardee’s provided them.

Hardee’s serves guests with premium quality burgers  and encourages them to “Go All In” and give in to their food desires without worrying about what other people think. The campaign encourages a lifestyle and attitude to inspire people to stay true to themselves, live in the moment, and be unapologetic, bold and free; be it whilst devouring a juicy Hardee’s burger or doing anything else they like.

Hussein Kandil, Regional Marketing Director, Hardee’s MENA commented; “We invested a lot of time on understanding the customers of today through research, surveys, interviews etc. Our consumer demographic is primarily Gen Z who are definitely unique. They follow their envies, their dreams, they don’t want to miss out (FOMO), they are realistic dreamers and they are here to take over. They believe it’s their turn to shine, they are the left coasters of the Middle East. They have a passion, zest and hunger for life and they live by the moto I Want it All.. And I Want it Now and through the 180° transformation of Hardee’s we’re here to provide our customers with exactly that; the best of the best and a chance to chase their dreams.”

Known for its premium quality Angus beef, 100% whole muscle chicken, hand-scooped ice-cream shakes made with 100% real ice-cream, Hardee’s has been serving chargrilled to perfection beef burgers and real chicken sandwiches across the region since its inception almost 40 years ago. Proudly serving their signature burgers and sandwiches including Super Star, Mushroom N’ Swiss, Big Deluxe, Santa Fe Chicken, Chicken Fillet, and iconic crispy Curly Fries, the restaurant chain has now grown to more than 400 restaurants across the region.

Terms and conditions:

  • Limited period offer, valid from the 23/02/2021 to 15/03/2021.
  • Offer is valid on Hardee’s combo meals and not applicable on Hardee’s Value meals.
  • Offer valid on orders placed through Hardee’s Website and App, Call Center, and Zomato.
  • To participate in this campaign, one must be 18+ years and be a UAE resident.
  • Vouchers can’t be clubbed, exchanged, sold or redeemed for cash.
  • Winners to be chosen through an online raffle draw. Decision on winners shall be final and binding upon all participants. 
  • There will be total of 5 individual winners. Each winner shall only be entitled to one reward only.     
  • Winners will be announced on the 18/03/2021 on Hardee’s UAE Instagram and Facebook accounts.
  • Winners will be awarded the Skydive tandem jump tickets on an agreed date and time with Hardee’s team.
  • Skydive Tandem jump will take place only on the dates slotted by Hardee’s team.
  • By participating in this campaign, you acknowledge that you have read and accepted all the above terms and conditions.
  • Winner shall be responsible to follow the requirements and mandates of skydive Dubai. Hardee’s/Company shall not be liable to compensate for any damages, bodily injury or other losses, if any, sustained by a participant/winner while undergoing the skydive activity. 
  • DIFC Courts shall have an exclusive jurisdiction to entertain all disputes related to this campaig

About Americana:

Americana Group which is one of the largest food manufacturing and distributing companies in the region. Americana’s restaurant division owns exclusive franchise rights for the management and operation of over 1800 restaurants that represents of some of the world’s leading food & beverage outlets in 13 markets across the Middle East, North Africa, and CIS. Americana‘s food division owns 25 food production sites across the UAE, KSA, Kuwait and Egypt, offering the safest, most reliable, and best quality food.

About CKE Restaurants Holdings, Inc.:

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories.