Dubai, UAE– Grassports, premier sports-focused PR, talent management, and sponsorship agency headquartered in Dubai, proudly announces its strategic partnership with a successful Le Mans and endurance motor racing team as their specialised sponsorship agency for the upcoming 2024/2025 season.
Grassports is renowned for its dedication to elevating athletes, sports brands, and events through strategic partnerships, media exposure, and marketing initiatives. With a core mission of promoting sustainability and inclusivity in sports, Grassports aims to lead by example in fostering environmental responsibility and promoting diversity and accessibility within the sports industry.
Algarve Pro Racing Team stands as a beacon in international prototype racing, boasting established and title-winning campaigns in prestigious events such as the European Le Mans Series, Asian Le Mans Series, IMSA WeatherTech SportsCar Championship, and the iconic 24 Hours of Le Mans.
Founded in 2010 by Stewart and Samantha Cox, Algarve Pro Racing has consistently showcased excellence, with notable entries in the Eurocup Mégane Trophy and Supercar Challenge before making its debut in the ELMS with Le Mans Prototype Challenge (LMPC) machinery in 2013.
Through this partnership, Grassports will leverage its expertise and network to enhance Algarve Pro Racing’s visibility, brand recognition, and sponsorship opportunities for the 2024/2025 racing season.
“We are thrilled to announce our partnership with Algarve Pro Racing Team for the upcoming season,” said Hannah Hall, Director at Grassports. “Together, we aim to elevate the team’s presence in the global racing community and forge mutually beneficial partnerships that drive success on and off the track.”
