‘Harsh Realities’ discusses making of a multinational FMCG including international expansion and success with UAE business
Dubai, United Arab Emirates: Harsh Mariwala, founder and chairman of Fortune India 500 company Marico, and founder of Kaya Limited, unveiled his new book, ‘Harsh Realities: The Making of Marico’, at the Sharjah International Book Fair (SIBF), on 7 November at 8:30 PM at the Intellectual Hall.
Invited by the SIBF to speak exclusively at one of its sessions today, first-time author Mariwala shared his business journey, learnings from the industry, and experiences working alongside his family. The book, which was launched in July, is co-authored by business guru Professor Ram Charan. To date, over 10,000 copies of the book have been sold.
Speaking at the event, Harsh Mariwala said: “I’m fortunate to have had a lot of enriching experiences and learnings throughout my working life, and I wanted to share this with the world. That’s where I came up with the idea of putting pen to paper and writing this book. The UAE is an important part of my story and success as it was the first market in the Middle East that Marico entered. The book also addresses burning questions about the growth of Marico internationally.”
In his business book, Mariwala tells the tale of how he broke away from his family business and founded Marico in 1987. A story of courage, shrewdness and development, built on the core values of trust, transparency and innovation, has led to the growth of Marico today. Over the past three decades, Mariwala has transformed a traditional commodities-driven business into a leading consumer products and services company. Marking its first presence internationally by entering the UAE market, the book answers questions about Marico’s expansion and success internationally.
Mariwala also emphasised on culture and how important it is for any organisation. In his book, he described how he always wanted to create a culture and environment of innovation. He states that innovation played a crucial role in his initial journey as well.
The book will be available at the DC Books Stall throughout SIBF. After the event, it will be available for purchase at DC Books, Amazon and Kinokuniya.