Afaneh will be responsible for driving strategic growth of the Commercial tire business in the key market segments.
Riyadh, Saudi Arabia: Goodyear Middle East & Africa (MEA) has announced the appointment of Hamzeh Afaneh as Director of its Commercial tire business.
Afaneh joined Goodyear MEA in early 2021 as Commercial Regional Manager. In that role, Afaneh led the team for the Gulf Cooperations Council (GCC) region and near East region, to grow the sale of commercial tires and delivering tailored digital solutions to customers. A veteran of the tire industry for almost sixteen years, Afaneh is well versed in brand marketing, sales and business development across the region.
In his new role at Goodyear MEA, Afaneh will assume responsibility for developing the strategy to support the digital transformation in the commercial tire business and leading the implementation of initiatives aimed at growing the company’s commercial portfolio reach across the region.
Afaneh said: “I look forward to working closely with our partners to deliver on the Goodyear promise of high quality and dependable commercial tires for our customers. I also look forward to play an active role in supporting the digital transformation of the region’s commercial tire industry.”
Khaled Arafa, General Manager for MEA at Goodyear said: “Hamzeh has a wealth of experience in the MEA tire industry and his understanding of the region will ensure that we continue to deliver value to our partners, customers and stakeholders.”