The brand will fulfill the wishes of children with critical illnesses this Holy Month
UAE: Hardee’s and the Americana Group have joined hands with renowned organization, Make-A-Wish® United Arab Emirates, to launch the “When the stars align” initiative this Ramadan, to spread joy and bring alive the dreams of children with critical illnesses. The Holy Month is all about the spirit of giving and what better way to honour this than “Going All In” to spread joy and bring smiles on young faces that need it the most.
Through this initiative Hardee’s and Make-A-Wish® UAE will be granting the wishes of 4 different children by offering them their dream games, electronics or even backyard playground under Make a Wish’s “I wish to have” category. Hardee’s cherishes the value of giving and are honored to partner with the organization to make these wishes come true and give back to the community and make a difference in someone’s life.
Hussein Kandil, Marketing Director, Americana Group, Hardee’s says: “We are really fortunate and grateful to partner with Make-A-Wish® UAE and launch this initiative which showcases that when the Hardee’s and Make a Wish stars and efforts align, we can turn small or big dreams to reality. With this initiative and beyond, Hardee’s will continue to “Go All In” for the young heroes of our community and empowering them to fulfill their dreams”.
Hani Al Zubaidi, Chief Executive Officer of Make-A-Wish® UAE extended his sincere thanks and appreciation to Americana and Hardee’s for their great and generous support and commented; “When the blessed month of Ramadan begins in the UAE every year, the wellspring of goodness and blessings prevail all over the country which delight the hearts and rekindle hope among people. We are delighted to be able to share the joy and happiness of our children with Hardees who are helping us celebrate the spirit of togetherness, charity and family cohesion during the month of Ramadan. The Month of Mercy highlights the good manners and kindness of all the community members in the UAE as well as their commitment to render great services in terms of helping the poor, assisting the needy and sharing whatever one has with others”.
About CKE Restaurants Holdings, Inc.:
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 40 foreign countries and U.S. territories.
About “Make-A-Wish” Foundation:
“Make-A-Wish” is a non-profit organization dedicated to granting wishes to enrich the lives of children with critical illnesses. The foundation is licensed by the UAE Ministry of Community Development.