The Launch of the All-New Mushroom N’ Swiss Menu is an ingenious twist on a classic tradition
UAE: Hardee’s announced the launch of the All-New Mushroom N’ Swiss Collection in the MENA region on the first week of March. All burgers from the Collection use a signature sauce prepared by Hardee’s using their unique, secret recipe.
The new burgers use the same rich and creamy signature sauce, used in the original Mushroom N’ Swiss Burger which Hardee’s is known for, encouraging guests to Go All In and take a hearty bite out of the mouthwateringly messy burgers. The beloved by generations mushroom sauce’s unbeatable taste lingers long after the very last bite has been taken. This Collection is a chance to explore how the Mushroom N’ Siwss iconic combination works together to create a unique taste. Hardee’s legendary 100% Angus beef, 100% pure beef, perfectly chargrilled on open fire, 100% whole muscle chicken fillet and the famous crispy, one of a kind, curly fries is the epitome of a celebration and an immersive joy to the senses.
The limited edition Collection is made up of six burgers and sandwiches and one loaded fries, the signature Mushroom N’ Swiss Burger, the Mushroom N’ Swiss Angus Thickburger®, the new Mushroom N’ Swiss Chicken Sandwich and the Mushroom N’ Cheese loaded Curly Fries rounds up the juicy assembly.
To celebrate the launch of their new Mushroom N’ Swiss range, Hardee’s debuted their very first limited edition selection of merchandise, inspired by the Mushroom N’ Swiss menu. The first 100 buyers of the burgers also received pieces from the Mushroom N’ Swiss merchandise collection to celebrate the launch.
The flavorsome beef burgers, succulent chicken sandwiches and signature crispy curly fries are now all available to order from the restaurants’ website, call center and at any of Hardee’s outlets across the UAE.
Hardee’s serves guests with premium quality burgers and encourages them to “Go All In” and give in to their food desires without worrying about what other people think. The campaign encourages a lifestyle and attitude to inspire people to stay true to themselves, live in the moment, and be unapologetic, bold and free; be it whilst devouring a juicy Hardee’s burger or doing anything else they like. To lose themselves in the moment. To get messy. To get saucy and Go All In on the new limited edition Mushroom N’ Swiss Collection.
Americana Group which is one of the largest food manufacturing and distributing companies in the region. Americana’s restaurant division owns exclusive franchise rights for the management and operation of over 1800 restaurants that represents of some of the world’s leading food & beverage outlets in 13 markets across the Middle East, North Africa, and CIS. Americana‘s food division owns 25 food production sites across the UAE, KSA, Kuwait and Egypt, offering the safest, most reliable, and best quality food.
About CKE Restaurants Holdings, Inc.:
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 40 foreign countries and U.S. territories.