New Menu Offerings Celebrate Highly-Anticipated Blockbuster Debut
UAE: Hardee’s today announced the debut of limited time offers in celebration of the forthcoming Godzilla vs. Kong blockbuster from Warner Bros, premiering in the UAE on March 25, 2021. In partnership with Warner Bros., Hardee’s will offer the Godzilla Angus Thickburger® and the Kong Chicken Sandwich inspired by the epic battle for the ages.
The Godzilla Angus Thickburger® includes three monster-sized 100% all-Angus beef patties, topped with 3 slices of American cheese and mayo, and served inside a brioche style bun. While the Kong Chicken Sandwich includes three mighty 100% whole muscle Santa Fe all-chicken fillets, nestled between 3 slices of Swiss cheese, topped with fresh tomato, iceberg lettuce and Santa Fe sauce, all tucked in between brioche style bun.
Starting March 21st through April 12th, Hardee’s is celebrating the debut of these blockbuster burgers with a chance to experience the premiere of the much anticipated movie for free to a couple of lucky fans. The winners will be determined through a 2 day social media competition, and all that’s needed is to guess which Titan will be victorious and why. The premiere will be held on the 24th March at REEL Cinemas located in The Dubai Mall.
“The Godzilla movie series is an iconic franchise and we’re excited to bring the innovative flavors of Hardee’s to life in celebration of the Godzilla vs. Kong premiere.” said Mike Woida, President of CKE International. “The Godzilla and King Kong Burgers are inspired by this blockbuster release with larger than life, mouthwatering flavors that are impossible to ignore. We’re looking forward to having our customers around the world enjoy these burgers alongside the film’s premiere.”
Hardee’s serves guests with premium quality burgers and encourages them to “Go All In” and give in to their food desires without worrying about what other people think. The campaign encourages a lifestyle and attitude to inspire people to stay true to themselves, live in the moment, and be unapologetic, bold and free; be it whilst devouring a juicy Hardee’s burger or doing anything else they like.
Americana Group which is one of the largest food manufacturing and distributing companies in the region. Americana’s restaurant division owns exclusive franchise rights for the management and operation of over 1800 restaurants that represents of some of the world’s leading food & beverage outlets in 13 markets across the Middle East, North Africa, and CIS. Americana‘s food division owns 25 food production sites across the UAE, KSA, Kuwait and Egypt, offering the safest, most reliable, and best quality food.
About CKE Restaurants Holdings, Inc.:
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories.