Dubai, United Arab Emirates: Due to technological advancements and new product proliferation, the smartphone industry is highly dynamic. According to Statista, a leading provider of market and consumer data, the current number of smartphone users in the world stands at about 3.8 billion, amounting to around 48 per cent of the global population. With the growing number of devices available in the market today, customers are increasingly analyzing the features and specs of a product before purchasing it.
In addition to redefining photography – the focus of the X60 series – vivo’s global flagship smartphones are packed with cutting-edge features. Here is a look at some of them.
A True Flagship Platform
Outshining their predecessors in terms of daily user experience, the X60 and X60 Pro are equipped with the Qualcomm® Snapdragon™ 870 5G Mobile Platform. With a substantial boost in CPU and GPU performance, these energy-efficient processors contain integrated 5G basebands for a lightning-fast wireless network with minimal latency. The mobile platform also offers top-notch gaming, while its exceptionally low power consumption enables all-day phone usage.
Fluid Visuals, Flawless Interaction
The vivo X60 series is fitted out with edge-to-edge AMOLED display for a superior sensory experience. Its industry-leading 120Hz refresh rate* allows for effortless scrolling and viewing, while its 240Hz response rate makes for an ultra-responsive touch screen to optimize user performance at work and at play.
The X60 series is equipped with extended RAM – an innovative memory management technology that uses algorithms to call part of the idle ROM space to assume the function of RAM operation to achieve a “+3GB” RAM effect. It can greatly improve user experience when multiple applications are running in the background, and also help apps open without a lag.
Immersive Picture and Sound
The X60 series boasts HDR10+ certification for dramatic video display. HDR videos retain complete video brightness and color information. The greatest technical advantage of HDR10+ is corresponding tone mapping for every scene, as opposed to HDR10 that only does tone mapping for the entire piece of content. In comparison, HDR10+ creates more details in dark areas in the frame and avoids oversaturation in highlighted areas.
Ultrafast Flash Memory
The X60 and X60 Pro come with standard UFS 3.1 ultrafast flash memory to meet consumers’ running and storage needs in most scenarios, ensuring smoother device operation.
*Select applications or gaming interfaces may be displayed with a 60Hz refresh rate due to reasons such as software compatibility.
vivo is a leading, product-driven, global technology company, with its core business focusing on smart devices and intelligent services. vivo is committed to connecting users around the globe, through design of exciting and innovative smartphones and companion devices, as well as services which integrate technology and design thinking in unique and creative ways. Following the company core values, which include innovation, consumer orientation and benfen*, vivo has implemented a sustainable development strategy, with the vision of becoming a leading, long-lasting, world-class enterprise.
With headquarters in China, supported by a network of 9 R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Taipei, Tokyo and San Diego, vivo is focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set-up five production hubs (including brand authorized manufacturing center), across China, South- and Southeast Asia, manufacturing over 200 million smartphones each year. As of 2019, vivo has branched out its sales network across more than 30 countries and regions, and is loved by more than 350 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to build technology for good.