Dubai United Arab Emirates, August 2026: Colgate-Palmolive in partnership with Warner Bros. Discovery Global Consumer Products WBDGCP, has launched an exclusive Harry Potter™ themed toothbrush and toothpaste collection, that aims to turn oral hygiene into an engaging and enchanting experience, encouraging lifelong habits and connections across generations.
When young people feel excited to brush their teeth, doing so twice a day with a color changing toothpaste doesn’t seem like a chore — it becomes an enjoyable daily routine that continues into adulthood. The new collection combines playful designs that fuses the science of first-class oral hygiene with the magic of Hogwarts.
More than a third of parents say their child doesn’t regularly brush their teeth twice a day, according to a recent poll from the University of Michigan. But turning oral care into an invigorating opportunity to celebrate the world of Harry Potter can make all the difference.
FUSING COLGATE’S SCIENCE WITH THE MAGIC OF HOGWARTS:
Designed to bring the magic into everyday oral care routines, the collection features thoughtfully crafted details inspired by the Harry Potter universe such as:
- Wand inspired toothbrush designs featuring ultra-soft gold, black and white bristles for gentle brushing.
- A Bubbling Cauldron Mild Mint experience that transforms from white to blue as you brush, creating a fun visual cue to encourage children to brush for the recommended two minutes. Housed in premium packaging with a unique gold cap that helps protect your teeth and fights cavities.
- Premium packaging details featuring a signature gold cap and the iconic silhouette of Hogwarts castle, bringing an elevated and immersive touch to the collection.
In-store displays and packaging are also designed to engage users in the instantly recognizable world of Harry Potter, including the turreted silhouette of Hogwarts. Look closely and you’ll see House mascots subtly embedded on the brush handles, stars, crests and other details.
EMBRACING HARRY POTTER’S UNIVERSAL APPEAL:
The Harry Potter fandom bridges generations: Many millennials who grew up with the books and movies now have kids of their own, and excitement is brewing for the upcoming television series later this year. Colgate’s Harry Potter collection provides opportunities for connection between parents and kids who share a love for the indelible world of Hogwarts, all while encouraging a family-wide investment in oral health.
Colgate’s Harry Potter collection turns a daily routine into an opportunity for fun and connection. Weaving iconic characters into healthy habits creates long-lasting associations — all the more so when integrated with a fandom as robust as Harry Potter’s. Colgate’s collaboration with the globally beloved franchise presents a unique opportunity to encourage top-notch oral hygiene, and to bring a little magic into their everyday routines.
The Colgate Harry Potter™ collection is now available across the UAE!
